Remote Paid Search Specialist (PPC)

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Fully remote

Performance-based bonuses

Certifications support

Home office setup allowance

Job summary

Placements24 in South Africa seeks a highly skilled Remote Paid Search Specialist to plan, implement and optimize paid search campaigns. Work from anywhere in the country to drive qualified traffic and conversions across Google Ads, Bing Ads, and other platforms.

The role emphasizes data analysis, A/B testing, bidding strategies, and landing-page optimization, with collaboration across the marketing team to align paid search with overall strategy.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 3–5 years of experience managing paid search (PPC) campaigns.
• Proven expertise in Google Ads and Bing Ads, including campaign setup, management, and optimization.
• Strong understanding of keyword research, bid management, and ad copywriting.
• Proficiency in web analytics tools such as Google Analytics.
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Strong communication skills, with the ability to present findings and recommendations clearly.
• Google Ads and Google Analytics certifications are highly desirable.

Responsibilities

• Develop, implement, and manage paid search campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Conduct thorough keyword research, competitor analysis, and audience targeting to build effective campaigns.
• Write compelling ad copy and select appropriate landing pages to maximize click-through rates and conversion rates.
• Monitor campaign performance daily, optimize bids, budgets, and targeting to achieve KPIs and ROI goals.
• Perform A/B testing on ad creatives, landing pages, and targeting strategies.
• Analyze campaign data, generate detailed reports, and provide actionable insights and recommendations for improvement.
• Stay current with industry trends, algorithm updates, and best practices in paid search marketing.
• Collaborate with the broader marketing team to ensure paid search efforts are integrated with overall marketing strategies.
• Manage campaign tracking and reporting using tools like Google Analytics.

Skills

PPC management

Google Ads

Bing Ads

Keyword research

Bid management

Ad copywriting

Google Analytics

Data analysis

Remote work

Communication

Education

Bachelor's degree in Marketing/Business/Economics

Tools

Google Analytics

Job description

About the Role

Our client is seeking a highly skilled and analytical Remote Paid Search Specialist (PPC) to join their dynamic marketing team. This is a fully remote position, offering the flexibility to work from anywhere in South Africa. You will be responsible for planning, implementing, and managing paid search campaigns to drive qualified traffic and conversions. The ideal candidate will have a deep understanding of Google Ads, Bing Ads, and other paid search platforms, coupled with a strong ability to analyze data and optimize campaigns for maximum ROI. This is an excellent opportunity to contribute to a growing company's success while working remotely and honing your expertise in paid acquisition.

Key Responsibilities

• Develop, implement, and manage paid search campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Conduct thorough keyword research, competitor analysis, and audience targeting to build effective campaigns.
• Write compelling ad copy and select appropriate landing pages to maximize click-through rates and conversion rates.
• Monitor campaign performance daily, optimize bids, budgets, and targeting to achieve KPIs and ROI goals.
• Perform A/B testing on ad creatives, landing pages, and targeting strategies.
• Analyze campaign data, generate detailed reports, and provide actionable insights and recommendations for improvement.
• Stay current with industry trends, algorithm updates, and best practices in paid search marketing.
• Collaborate with the broader marketing team to ensure paid search efforts are integrated with overall marketing strategies.
• Manage campaign tracking and reporting using tools like Google Analytics.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Minimum of 3-5 years of experience managing paid search (PPC) campaigns.
• Proven expertise in Google Ads and Bing Ads, including campaign setup, management, and optimization.
• Strong understanding of keyword research, bid management, and ad copywriting.
• Proficiency in web analytics tools such as Google Analytics.
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Strong communication skills, with the ability to present findings and recommendations clearly.
• Google Ads and Google Analytics certifications are highly desirable.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement, providing significant flexibility.
• Opportunities for continuous learning and professional development, including certifications.
• Contribution to medical aid and retirement fund.
• Collaborative team environment focused on growth and innovation.
• Home office setup allowance.