Digital Marketing Specialist (SEM/PPC)

Placements24; Centurion; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Learning & development

Work-life balance

Job summary

Placements24 is seeking a Digital Marketing Specialist focused on SEM and PPC to manage end-to-end campaigns remotely. You will perform keyword research, ad copy creation, bid management, and reporting to improve traffic, conversions, and ROAS.

The role requires 3+ years of hands-on SEM experience and familiarity with Google Ads, Bing Ads, Facebook/LinkedIn ads. This fully remote position offers flexible hours and a modern, distributed team.

Qualifications

• Bachelor's degree or equivalent practical experience in Marketing/Advertising/Business.
• Minimum 3 years hands-on SEM/PPC campaign management.
• Proven expertise with Google Ads, Bing Ads, and social platforms (Facebook, LinkedIn).
• Strong knowledge of keyword research, bid management, and ad copywriting.
• Proficiency with web analytics tools to track performance and ROAS.

Responsibilities

• Develop, implement, and manage SEM and PPC campaigns across Google Ads, Bing Ads, and social networks.
• Conduct keyword research and audience targeting to identify opportunities.
• Create compelling ad copy and landing page recommendations to boost conversions.
• Monitor performance, adjust bids and budgets, and optimize targeting.
• Run A/B tests on ads, landing pages, and strategies to improve results.
• Track and report CTR, CPC, conversions, and ROAS; provide insights.
• Stay updated on SEM/PPC trends and best practices; collaborate with marketing team.
• Manage campaign budgets to maximize efficiency and targets.
• Provide insights to improve website conversions from paid traffic.

Skills

Data-driven

Analytical mindset

Campaign management

Communication

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Bing Ads

Facebook Ads

LinkedIn Ads

Web analytics (GA)

Job description

About the Role

Our client is actively seeking a talented Digital Marketing Specialist with a strong focus on Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising to join their team, working remotely. This role is ideal for a data-driven individual who excels at managing and optimizing paid advertising campaigns to drive high-quality traffic, conversions, and a strong return on ad spend (ROAS). You will be responsible for the entire lifecycle of SEM/PPC campaigns, from strategy development and keyword research to campaign execution, monitoring, and reporting. The position demands a proactive approach, a keen analytical mindset, and a commitment to staying ahead of the curve in the rapidly evolving digital advertising landscape. This is a fully remote position, offering flexibility and the opportunity to contribute to our client's success from anywhere.

Key Responsibilities

• Develop, implement, and manage effective SEM and PPC campaigns across platforms like Google Ads, Bing Ads, and social media advertising networks.
• Conduct in-depth keyword research and audience targeting to identify high-potential advertising opportunities.
• Create compelling ad copy and landing page recommendations to optimize conversion rates.
• Continuously monitor campaign performance, analyze data, and identify areas for optimization (e.g., bid adjustments, budget allocation, targeting refinement).
• Perform A/B testing on ad creatives, landing pages, and campaign strategies to improve performance.
• Track, analyze, and report on key SEM/PPC metrics, including CTR, CPC, conversion rates, and ROAS.
• Stay up-to-date with the latest SEM/PPC trends, tools, and best practices.
• Collaborate with the broader marketing team to ensure alignment of SEM/PPC efforts with overall marketing goals and brand messaging.
• Manage advertising budgets efficiently to maximize campaign effectiveness and meet performance targets.
• Provide insights and recommendations for improving website conversion rates from paid traffic.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience.
• Minimum of 3 years of hands‑on experience managing SEM and PPC campaigns.
• Proven expertise with Google Ads, Bing Ads, and social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads).
• Strong understanding of keyword research, campaign structure, bid management, and ad copywriting.
• Proficiency in using web analytics tools such as Google Analytics to track and analyze campaign performance.
• Excellent analytical and problem‑solving skills with a data‑driven approach.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Strong communication skills, with the ability to present findings and recommendations clearly.
• Experience working in a remote or distributed team environment is a plus.
• Relevant certifications (e.g., Google Ads Certified) are highly regarded.

Benefits

This fully remote position offers a competitive salary, flexible working hours, opportunities for continuous learning and professional development, and the chance to work with a modern, forward‑thinking company. Our client values work‑life balance and provides the tools and support needed for success in a remote capacity. Enjoy the autonomy and convenience of working from home while contributing to impactful marketing strategies for clients across various industries, based out of Centurion, Gauteng.