Marketing Specialist - Content Creation

Placements24; Kempton Park; On-site; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Growth opportunities

Creative team environment

Paid leave & company holidays

Exposure to diverse marketing projects

Job summary

Placements24 in Gauteng seeks a Marketing Specialist focused on content creation to join our dynamic marketing team in Tembisa. You will craft engaging website copy, blog posts, social updates, emails and press releases, while ensuring brand consistency.

The ideal candidate has 2–4 years in content, copywriting or digital marketing, proficiency with WordPress and Canva, strong storytelling, and a proven ability to drive engagement across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 2–4 years of content creation, copywriting or digital marketing with a strong portfolio.
• Excellent written and verbal communication skills, with a keen eye for detail and grammar.
• Proficiency in CMS like WordPress.
• Familiarity with SEO best practices and keyword research tools.
• Experience with social media platforms and their respective content strategies.
• Basic understanding of graphic design principles and tools (e.g., Canva) is a plus.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong organizational and time-management skills.

Responsibilities

• Conceptualize, write, and edit engaging content for marketing channels including website copy, blogs, social media, emails and press releases.
• Develop and manage a content calendar ensuring a steady flow of quality content.
• Collaborate with designers to create visuals, videos and multimedia content.
• Optimize content for SEO to improve organic search rankings and traffic.
• Monitor content performance across channels and provide insights for improvement.
• Research industry trends and competitors to identify opportunities.
• Ensure content adheres to brand guidelines and consistent tone.
• Assist in planning and executing integrated marketing campaigns.

Skills

Content creation

Copywriting

Digital marketing

SEO

Social media strategy

CMS

Education

Bachelor's degree in Marketing/Communications/English

Tools

WordPress

Canva

Job description

About the Role

Our client is looking for a creative and detail-oriented Marketing Specialist with a passion for content creation to join their dynamic marketing department in Tembisa, Gauteng . This role is pivotal in developing compelling narratives and engaging content that resonates with our target audience across various digital platforms. The ideal candidate will have a knack for storytelling, a strong understanding of content marketing principles, and the ability to produce high-quality written and visual assets. You will play a crucial role in enhancing our client's brand presence and driving engagement through exceptional content. This position is based in the vibrant community of Tembisa , offering a fantastic opportunity to contribute to a growing company.

Key Responsibilities

• Conceptualize, write, and edit engaging content for various marketing channels, including website copy, blog posts, social media updates, email newsletters, and press releases.
• Develop and manage a content calendar, ensuring a consistent flow of high-quality, relevant content.
• Collaborate with designers and other stakeholders to create visually appealing graphics, videos, and other multimedia content.
• Optimize content for search engines (SEO) to improve organic search rankings and drive website traffic.
• Monitor content performance across all channels, analyzing key metrics and providing insights for improvement.
• Research industry trends and competitor activities to identify new content opportunities.
• Ensure all content adheres to brand guidelines and maintains a consistent tone of voice.
• Assist in the planning and execution of integrated marketing campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 2-4 years of experience in content creation, copywriting, or digital marketing, with a strong portfolio showcasing writing samples and content projects.
• Excellent written and verbal communication skills, with a keen eye for detail and grammar.
• Proficiency in content management systems (CMS) like WordPress.
• Familiarity with SEO best practices and keyword research tools.
• Experience with social media platforms and their respective content strategies.
• Basic understanding of graphic design principles and tools (e.g., Canva) is a plus.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong organizational and time-management skills.

Benefits

• Annual salary of ZAR, commensurate with experience.
• Opportunities for professional growth and skill development.
• A supportive and creative team environment.
• Work within a company that values innovation and content excellence.
• Exposure to diverse marketing projects and strategies.
• Paid leave and company holidays.