Digital Content Marketing Specialist

Placements24; Mossel Bay; On-site; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits package

Professional development opportunities

Job summary

Placements24 is seeking a creative Digital Content Marketing Specialist for an on-site role in Mossel Bay, Western Cape. You will develop content strategies, write copy, produce visual assets, and optimize content for SEO to drive engagement and leads.

You will manage editorial calendars, collaborate with designers and marketers, and stay ahead of content trends to strengthen the brand online and support our marketing goals across websites, blogs, social channels, and email campaigns.

Qualifications

• Bachelor's degree in Marketing, Journalism, Communications, English, or a related field.
• 2-4 years of experience in content marketing, copywriting, or digital marketing.
• Exceptional writing, editing, and proofreading skills with a strong portfolio.
• Proficiency in WordPress or other CMS.
• Experience with SEO best practices and keyword research tools.
• Familiarity with Canva, Adobe Creative Suite; basic video editing is a plus.
• Strong understanding of social media platforms and digital marketing strategies.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple projects efficiently.
• A creative mindset with a strategic approach to content creation.

Responsibilities

• Develop and implement a content marketing strategy aligned with business goals and audience needs.
• Create, edit, and proofread engaging content for websites, blogs, social media, emails, and marketing collateral.
• Produce visual content, including graphics, infographics, and short videos.
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
• Manage the editorial calendar and ensure timely publication across channels.
• Analyze content performance metrics and provide insights for improvement.
• Collaborate with designers, subject matter experts, and marketing teammates.
• Stay updated on content marketing trends, best practices, and emerging platforms.
• Manage and grow social media communities, fostering engagement.
• Repurpose existing content for different platforms and audiences.

Skills

Writing & editing

Copywriting

Communication

Collaboration

Independent worker

Creative mindset

SEO knowledge

Content strategy

Social media

Education

Bachelor's degree in Marketing/Journalism/Communications or related field

Tools

WordPress

Canva

Adobe Creative Suite

Video editing software

Job description

About the Role

Our client is seeking a creative and detail-oriented Digital Content Marketing Specialist to join their growing team in Mossel Bay, Western Cape. This role is focused on creating engaging and high-quality content that resonates with target audiences across various digital platforms. You will be responsible for developing content strategies, writing compelling copy, producing visual assets, and optimizing content for search engines. We are looking for an individual with a passion for storytelling and a strong understanding of how to leverage content to build brand awareness, drive engagement, and generate leads. This is an on-site position, offering the opportunity to collaborate closely with a dynamic marketing department and contribute to impactful campaigns. The ideal candidate will possess excellent writing skills, a keen eye for design, and a strategic approach to content creation. You will play a vital part in shaping our client's online narrative and establishing them as a thought leader in their industry.

Key Responsibilities

• Develop and implement a content marketing strategy aligned with business goals and target audience needs.
• Create, edit, and proofread engaging written content for websites, blogs, social media, email newsletters, and marketing collateral.
• Produce visual content, including graphics, infographics, and short videos, to enhance engagement.
• Optimize content for search engines (SEO) to improve organic visibility and drive traffic.
• Manage the editorial calendar and ensure timely publication of content across all channels.
• Analyze content performance metrics and provide insights for improvement.
• Collaborate with designers, subject matter experts, and other marketing team members.
• Stay updated on content marketing trends, best practices, and emerging platforms.
• Manage and grow social media communities, fostering engagement and interaction.
• Repurpose existing content for different platforms and audiences.

Requirements

• Bachelor's degree in Marketing, Journalism, Communications, English, or a related field.
• 2-4 years of experience in content marketing, copywriting, or digital marketing.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Proficiency in content management systems (CMS) like WordPress.
• Experience with SEO best practices and keyword research tools.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software is a plus.
• Strong understanding of social media platforms and digital marketing strategies.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple projects efficiently.
• A creative mindset with a strategic approach to content creation.

Benefits

Our client offers a competitive salary, a comprehensive benefits package, and a supportive work environment in Paarl, Western Cape. You will have the opportunity to work on exciting projects, hone your content creation skills, and contribute to the growth of a dynamic company. Professional development opportunities will be provided. Join a team that values creativity and innovation, and make a significant impact on our client's brand presence. This role is perfect for a talented content creator looking to grow their career in a beautiful setting.