Content Marketing Lead

Placements24; Pretoria; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Health and retirement plans

Professional development budget

Hybrid work environment

Job summary

Placements24 in Pretoria is seeking a Content Marketing Lead to guide strategy and execution. You will oversee content creation across formats, manage a team of creators, and ensure brand voice consistency.

This hybrid role offers opportunities to shape thought leadership, drive engagement, and partner with SEO and design to optimize performance.

Qualifications

• Bachelor's degree in Marketing, English, Journalism, or related field.
• 5+ years in content marketing or content strategy roles.
• Proven ability to create engaging content for B2B or B2C audiences.
• Experience with CMS and SEO best practices.
• Excellent editing, proofreading, and storytelling skills.

Responsibilities

• Develop and manage a comprehensive content calendar aligned with marketing objectives and target audience needs.
• Lead the creation of high-quality content, including blog posts, white papers, case studies, infographics, and social media updates.
• Oversee content distribution across various channels, including website, social media, email, and third-party publications.
• Analyze content performance metrics and use insights to refine content strategy and improve engagement.
• Collaborate with SEO specialists, designers, and other marketing team members to ensure content effectiveness.

Skills

Content strategy

Creative writing

Team leadership

Editing & storytelling

Education

Bachelor's degree in Marketing, English, Journalism

Tools

CMS

SEO practices

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Lead to guide their content strategy and execution in Pretoria . You will be responsible for developing compelling content that resonates with our target audience, drives engagement, and supports our overarching marketing goals. This role involves overseeing content creation across multiple formats, managing a team of content creators, and ensuring brand voice consistency, contributing to thought leadership and brand authority in the industry, working within a hybrid model that fosters both collaboration and independent work.

Key Responsibilities

• Develop and manage a comprehensive content calendar aligned with marketing objectives and target audience needs.
• Lead the creation of high-quality content, including blog posts, white papers, case studies, infographics, and social media updates.
• Oversee content distribution across various channels, including website, social media, email, and third-party publications.
• Analyze content performance metrics and use insights to refine content strategy and improve engagement.
• Collaborate with SEO specialists, designers, and other marketing team members to ensure content effectiveness.

Requirements

• Bachelor's degree in Marketing, English, Journalism, or a related field.
• 5+ years of experience in content marketing or content strategy roles.
• Proven ability to create engaging and persuasive content for B2B or B2C audiences.
• Experience with content management systems (CMS) and SEO best practices.
• Excellent editing, proofreading, and storytelling skills.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to shape the content direction of a growing brand.
• Comprehensive benefits package including health and retirement plans.
• Professional development budget for courses and conferences.
• A collaborative hybrid work environment in Pretoria .