Content Marketing Manager

Placements24; Pietermaritzburg; Hybrid; ZAR 450,000 - 650,000; Full time

Benefits offered by this job

Hybrid work model with flexible hours

Professional development opportunities

Creative team environment

Potential for performance-based bonus

Job summary

Placements24 is seeking a Content Marketing Manager to lead content initiatives across blog, website, social media, and multimedia assets. You will oversee the content lifecycle from ideation to performance analysis, collaborating with designers and creators to deliver high-quality assets.

A passion for storytelling and digital marketing is essential. The role blends collaborative office work with remote flexibility in the Pietermaritzburg region, offering opportunities to influence brand

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Proven experience as a Content Marketing Manager or similar role with a strong portfolio.
• Excellent writing, editing, and proofreading skills with strong grammar and style.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and audience needs.
• Create, edit, and manage content for blog posts, articles, website copy, social media, case studies, white papers, and video scripts.
• Oversee editorial calendar and ensure timely delivery across platforms.
• Conduct keyword research and SEO analysis to improve organic visibility.
• Collaborate with designers and videographers to produce engaging assets.
• Measure and report on content campaigns' performance (engagement, traffic, leads).
• Stay informed on industry trends and emerging formats.
• Manage distribution across owned, earned, and paid media channels.
• Ensure content adheres to brand guidelines and quality standards.
• Engage with audience to foster community and brand loyalty.

Skills

Content Marketing

Content Strategy

SEO

Google Analytics

CMS

Marketing Automation

Editing/Proofreading

Project Management

Creative Thinking

Cross-functional Collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

CMS platforms

Marketing automation tools

Job description

About the Role

Our client, a dynamic player in the (Industry Name) sector, is seeking a creative and strategic Content Marketing Manager to lead its content initiatives. This role is essential for developing compelling narratives and engaging content that builds brand authority, drives lead generation, and nurtures customer relationships. You will be responsible for the entire content lifecycle, from ideation and creation to distribution and performance analysis. This position offers a fantastic opportunity to shape our client's voice and story within the Pietermaritzburg, KwaZulu-Natal region, blending collaborative office work with remote flexibility. We are looking for an individual with a passion for storytelling, a keen understanding of digital marketing, and the ability to produce high-quality content across various formats. Join a team that values innovation and impactful communication.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Create, edit, and manage high-quality content for various channels, including blog posts, articles, website copy, social media updates, case studies, white papers, and video scripts.
• Oversee the editorial calendar, ensuring timely and consistent delivery of content across all platforms.
• Conduct keyword research and SEO analysis to optimize content for search engines and improve organic visibility.
• Collaborate with designers, videographers, and other content creators to produce visually appealing and engaging assets.
• Measure and report on the performance of content marketing campaigns, analyzing key metrics such as engagement, traffic, lead generation, and conversion rates.
• Stay informed about industry trends, competitor content strategies, and emerging content formats.
• Manage content distribution across owned, earned, and paid media channels.
• Ensure all content adheres to brand guidelines, style guides, and quality standards.
• Engage with the audience through content, fostering community and driving brand loyalty.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Proven experience as a Content Marketing Manager, Content Strategist, or similar role, with a strong portfolio of published work.
• Excellent writing, editing, and proofreading skills with a strong command of grammar and style.
• In-depth understanding of content marketing principles, SEO best practices, and digital marketing channels.
• Proficiency with content management systems (CMS) and marketing automation platforms.
• Experience with analytics tools (e.g., Google Analytics) to track content performance.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Creative thinking and ability to generate innovative content ideas.
• Collaborative spirit and ability to work effectively with cross-functional teams.
• Experience within the KwaZulu-Natal region is an advantage.

Benefits

• Competitive salary package reflecting your expertise.
• Hybrid work model offering flexibility and work-life balance.
• Opportunity to significantly influence brand messaging and content strategy.
• Professional development opportunities and continuous learning support.
• A supportive and creative team environment.
• Potential for performance-based bonuses.