Content Marketing Specialist

Placements24; Gauteng; On-site; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Full-time

Health insurance

Growth opportunities

Collaborative environment

Job summary

Placements24 in Gauteng (Tembisa) seeks a Creative Content Marketing Specialist to shape and execute content strategy, drive brand narrative, and generate leads. You will work with marketing, design, and sales to ensure a consistent voice and measurable impact.

Responsibilities include SEO-focused content creation (blogs, whitepapers, social posts), managing calendars, and analyzing performance to optimize results.

Qualifications

• Proven experience in content creation and content marketing, preferably within a B2B or B2C environment.
• Exceptional writing, editing, and proofreading skills with a strong command of the English language.
• Proficiency in SEO principles and tools (e.g., Google Keyword Planner, SEMrush).
• Experience with content management systems (CMS) like WordPress.
• Ability to analyze content performance metrics and translate data into actionable strategies.
• Bachelor's degree in Marketing, Journalism, English, Communications, or a related field.

Responsibilities

• Develop and execute a content marketing strategy aligned with business goals, focusing on SEO best practices and audience engagement.
• Create engaging and informative content, including blog posts, articles, website copy, case studies, whitepapers, and social media updates.
• Manage the editorial calendar, ensuring timely delivery of content across all digital channels.
• Collaborate with designers to create visually appealing graphics and videos that complement written content.
• Measure and report on the performance of content marketing campaigns, identifying areas for improvement.
• Conduct keyword research and competitive analysis to inform content creation and optimization efforts.

Skills

Content marketing

SEO

Content creation

Editing

Analytics

WordPress CMS

Education

Bachelor's degree in Marketing, Journalism, English, Communications, or related field

Tools

WordPress

Google Keyword Planner

SEMrush

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Specialist to join their dynamic marketing department based in Tembisa. In this role, you will be responsible for conceptualizing, creating, and distributing high-quality content that resonates with our target audience, enhances brand perception, and drives lead generation. You will work closely with cross-functional teams to ensure content aligns with marketing objectives and brand voice. This is an exciting opportunity to make a significant impact on our content strategy and brand narrative in a growing organization.

Key Responsibilities

• Develop and execute a content marketing strategy aligned with business goals, focusing on SEO best practices and audience engagement.
• Create engaging and informative content, including blog posts, articles, website copy, case studies, whitepapers, and social media updates.
• Manage the editorial calendar, ensuring timely delivery of content across all digital channels.
• Collaborate with designers to create visually appealing graphics and videos that complement written content.
• Measure and report on the performance of content marketing campaigns, identifying areas for improvement.
• Conduct keyword research and competitive analysis to inform content creation and optimization efforts.

Requirements

• Proven experience in content creation and content marketing, preferably within a B2B or B2C environment.
• Exceptional writing, editing, and proofreading skills with a strong command of the English language.
• Proficiency in SEO principles and tools (e.g., Google Keyword Planner, SEMrush).
• Experience with content management systems (CMS) like WordPress.
• Ability to analyze content performance metrics and translate data into actionable strategies.
• Bachelor's degree in Marketing, Journalism, English, Communications, or a related field.

Benefits

• Competitive salary package commensurate with experience.
• Full-time employment with standard working hours.
• Comprehensive health insurance coverage.
• Opportunities for professional growth and skill development in content strategy.
• A collaborative and supportive work environment in Tembisa.