Content Marketing Specialist

Placements24; Vereeniging; Hybrid; ZAR 300,000 - 480,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Professional development opportunities

Access to marketing tools and tech

Career growth opportunities

Job summary

Placements24 in Vereeniging, Gauteng is seeking a Creative Content Marketing Specialist to develop and execute content strategies across blog, website, social, and email channels. You will collaborate with product marketing, sales and design to ensure brand-aligned messaging and driving engagement.

This hybrid role requires a degree in Marketing/related field and proven writing, editing, and SEO skills with WordPress and Google Analytics.

Qualifications

• Bachelor's degree in Marketing, English, Journalism, Communications or related field.
• Proven experience as a Content Marketing Specialist or similar role.
• Exceptional writing, editing, and proofreading skills with a strong portfolio.
• Solid understanding of SEO principles and content optimization.
• Experience with CMS like WordPress and analytics tools such as Google Analytics.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with goals.
• Create, edit and publish content for blog, website, social media, email, case studies and white papers.
• Optimize content for SEO to improve organic visibility and traffic.
• Collaborate with design, product marketing and sales to ensure consistent messaging.
• Manage editorial calendar and ensure timely delivery of projects.
• Analyze content performance with analytics tools and provide actionable insights.
• Stay updated on industry trends and content marketing strategies.
• Promote content across digital channels to maximize reach.

Skills

Content strategy

Copywriting

SEO optimization

CMS WordPress

Google Analytics

Project management

Digital marketing

Social media

Education

Bachelor's degree in Marketing, English, Journalism, Communications

Tools

WordPress

Google Analytics

Job description

About the Role

Our client, a leading innovator in the technology sector, is looking for a creative and data-driven Content Marketing Specialist to join their growing team in Vereeniging, Gauteng . This role is essential for developing and executing compelling content strategies that attract, engage, and convert target audiences. You will be responsible for creating high-quality, relevant content across various formats including blog posts, articles, white papers, case studies, social media updates, and website copy. The ideal candidate possesses exceptional writing skills, a strong understanding of SEO best practices, and a passion for storytelling that drives business results. This is an exciting opportunity to shape the narrative of a forward-thinking company and contribute directly to its marketing success. You will collaborate closely with product marketing, sales, and design teams to ensure content is aligned with brand messaging and supports broader marketing objectives. The hybrid work model offers a balance of collaborative office time and focused remote work, ensuring both team cohesion and individual productivity. Your expertise will be crucial in enhancing brand visibility and establishing thought leadership within the industry.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Create, edit, and publish engaging and high-quality content for various channels, including blog posts, website copy, social media, email newsletters, case studies, and white papers.
• Optimize content for search engines (SEO) to improve organic visibility and drive relevant traffic.
• Collaborate with subject matter experts, designers, and other stakeholders to produce accurate and compelling content.
• Manage the editorial calendar and ensure timely delivery of content projects.
• Analyze content performance metrics using tools like Google Analytics and provide reports with actionable insights for optimization.
• Stay up-to-date with industry trends, SEO best practices, and emerging content marketing strategies.
• Promote content across various digital channels to maximize reach and engagement.
• Ensure all content adheres to brand guidelines, style guides, and quality standards.
• Contribute to the development of content strategy for new product launches and marketing campaigns.

Requirements

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• Proven experience as a Content Marketing Specialist, Content Writer, or similar role.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Solid understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) like WordPress.
• Familiarity with analytics tools such as Google Analytics.
• Ability to conduct research and translate complex topics into clear, engaging content.
• Excellent organizational skills and ability to manage multiple projects and deadlines.
• Creative mindset with a keen eye for detail.
• Experience with social media marketing and email marketing is a plus.

Benefits

• Competitive salary package commensurate with experience and skills.
• Hybrid work model providing flexibility and work-life balance.
• Opportunity to work in a collaborative and innovative environment in Vereeniging, Gauteng .
• Professional development opportunities and access to industry conferences.
• Be part of a company that values creativity and strategic marketing.
• Contribution to impactful content that drives business growth.
• Potential for career advancement within a growing organization.
• Access to cutting-edge marketing tools and technologies.