Content Marketing Manager

Placements24; Midrand; Remote; ZAR 550,000 - 750,000; Full time

Benefits offered by this job

Bonuses

Flexible remote work

Professional development

Job summary

Placements24 is seeking an innovative Content Marketing Manager in Midrand, Gauteng. You will lead the content strategy, manage a team of creators, and drive engagement across blogs, videos, and social channels while ensuring alignment with brand messaging.

You will build a comprehensive content calendar, collaborate with the digital marketing team, leverage SEO, and measure performance to steer strategy. A strong portfolio and remote-collaborative mindset are essential.

Qualifications

• Bachelor's degree in Marketing, Journalism, English, Communications, or a related field.
• 5+ years in content marketing, with focus on strategy and execution.
• Proven success in creating content that drives measurable results.
• Strong writing, editing and proofreading with published work.
• Solid SEO understanding and content optimization.
• Experience with CMS and marketing automation platforms.
• Strong analytical skills to interpret data.
• Excellent project management and organizational skills.
• Ability to work effectively in a remote, collaborative environment.

Responsibilities

• Develop and execute a robust content marketing strategy aligned with goals and audience.
• Create, edit and publish high-quality content across blogs, websites, social, email.
• Manage editorial calendar for timely delivery of assets.
• Oversee content creation with internal teams and freelancers/agencies.
• Implement SEO best practices to improve organic visibility.
• Analyze content metrics and refine strategy to boost engagement.
• Collaborate with digital marketing to promote content across platforms.
• Maintain brand tone, voice and messaging across content.
• Stay informed on industry trends and competitor strategies.

Skills

Content strategy

Editorial leadership

SEO skills

CMS experience

Analytics

Project management

Remote collaboration

Copywriting

Education

Bachelor's degree in Marketing, Journalism, English, Communications

Tools

CMS tools

Marketing automation

Job description

About the Role

Our client is looking for an innovative and experienced Content Marketing Manager to spearhead their content strategy and execution. This exciting role is located in Midrand, Gauteng, ZA , a hub for business and innovation. The ideal candidate will possess a deep understanding of content marketing principles, a passion for storytelling, and a proven track record of creating high-impact content that drives engagement and achieves business objectives. You will be responsible for developing a comprehensive content calendar, overseeing content creation across various formats (blog posts, videos, infographics, whitepapers), and ensuring all content aligns with brand messaging and marketing goals. This position offers a significant opportunity for growth and the chance to influence brand perception and market positioning. We are seeking a creative leader who can inspire a team and deliver exceptional results in a dynamic and forward-thinking organization. Your expertise will be crucial in building brand authority and driving customer acquisition through compelling narratives.

Key Responsibilities

• Develop and execute a robust content marketing strategy aligned with business goals and target audience needs.
• Create, edit, and publish high-quality, engaging content across multiple channels, including blogs, websites, social media, email newsletters, and more.
• Manage the editorial calendar, ensuring timely delivery of all content assets.
• Oversee content creation process, working with internal teams and external freelancers/agencies as needed.
• Implement SEO best practices within all content to improve organic search visibility and drive traffic.
• Analyze content performance metrics and use insights to refine content strategy and improve engagement.
• Collaborate with the digital marketing team to ensure content is promoted effectively across all platforms.
• Maintain brand consistency in tone, voice, and messaging across all content.
• Stay abreast of industry trends and competitor content strategies to identify opportunities.

Requirements

• Bachelor's degree in Marketing, Journalism, English, Communications, or a related field.
• Minimum of 5 years of experience in content marketing, with a focus on strategy and execution.
• Proven success in creating and managing compelling content that drives measurable results.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Solid understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation platforms.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Exceptional project management and organizational skills.
• Ability to work effectively in a remote, collaborative environment.

Benefits

• Competitive annual salary and performance-based bonuses.
• Flexible remote work arrangement.
• Opportunities for professional development and skill enhancement.
• Work with a leading organization in the technology sector.
• Contribute to impactful content initiatives from conception to execution.
• Be part of a creative and supportive team focused on innovation in Midrand .