Content Marketing Strategist

Placements24; Gauteng; On-site; ZAR 420,000 - 650,000; Full time

Benefits offered by this job

Annual reviews

Career advancement

Office in Tembisa

Health insurance

Training & development

Job summary

Placements24 is seeking an innovative Content Marketing Strategist to join their team in Tembisa. You will own the content lifecycle from ideation to distribution, crafting compelling narratives that build brand authority across digital channels.

The role requires a master storyteller with strong writing, SEO, and CMS skills, plus 4+ years in content marketing or editorial roles. This position offers a dynamic office environment in Gauteng and opportunities for professional growth.

Qualifications

• Bachelor's degree in English, Journalism, Marketing, or related communications field.
• 4+ years in content marketing, copywriting, or editorial roles.
• Excellent writing, editing, and proofreading with a strong portfolio.
• Proficiency in SEO and content optimization techniques.
• Familiarity with content management systems (CMS) and marketing automation platforms.

Responsibilities

• Develop and execute a comprehensive content marketing strategy that supports business goals and enhances brand awareness.
• Create, edit, and publish high-quality content across multiple platforms, including blog posts, website copy, case studies, white papers, and social media updates.
• Collaborate with design and video teams to produce visually appealing and engaging multimedia content.
• Conduct keyword research and SEO analysis to ensure content is optimized for search engines and reaches the target audience effectively.
• Manage the editorial calendar, ensuring timely delivery of all content projects and maintaining brand consistency.
• Measure and report on the performance of content marketing initiatives, using analytics to inform future strategy adjustments.

Skills

Content marketing

Copywriting

Editorial

SEO

CMS

Marketing automation

Education

Bachelor's degree in English, Journalism, Marketing, or related communications field

Tools

CMS

Marketing automation

Job description

About the Role

Our client is seeking an innovative Content Marketing Strategist to join their dedicated team based in Tembisa . This role is crucial for crafting compelling narratives and engaging content that aligns with our client's brand identity and marketing objectives. You will be responsible for the entire content lifecycle, from ideation and creation to distribution and performance analysis. The ideal candidate is a master storyteller with a deep understanding of various content formats and digital channels, passionate about building brand authority and connecting with audiences through valuable, relevant content. This is a challenging yet rewarding position for a creative thinker looking to make a significant impact in a dynamic industry.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy that supports business goals and enhances brand awareness.
• Create, edit, and publish high-quality content across multiple platforms, including blog posts, website copy, case studies, white papers, and social media updates.
• Collaborate with design and video teams to produce visually appealing and engaging multimedia content.
• Conduct keyword research and SEO analysis to ensure content is optimized for search engines and reaches the target audience effectively.
• Manage the editorial calendar, ensuring timely delivery of all content projects and maintaining brand consistency.
• Measure and report on the performance of content marketing initiatives, using analytics to inform future strategy adjustments.

Requirements

• Bachelor's degree in English, Journalism, Marketing, or a related communications field.
• Demonstrated experience (4+ years) in content marketing, copywriting, or editorial roles.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Proficiency in SEO best practices and content optimization techniques.
• Familiarity with content management systems (CMS) and marketing automation platforms.

Benefits

• Competitive salary package with annual performance reviews.
• Opportunities for career advancement within the marketing department.
• A professional and collaborative office environment in Tembisa .
• Comprehensive health insurance and wellness programs.
• Company-sponsored training and professional development opportunities.