Content Strategist

Placements24; Kempton Park; On-site; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Competitive salary package with annual

In-office position in Tembisa

Medical aid and retirement fund

Professional growth opportunities

Industry conference attendance

Collaborative team environment

Job summary

Placements24 in Gauteng seeks a Content Strategist to lead content initiatives from their Tembisa office. You will develop content calendars, oversee creation, and align content with marketing objectives and brand messaging to drive engagement.

The ideal candidate has a Bachelor's degree in Marketing, Communications, English, Journalism or related field, at least 4 years in content strategy or digital marketing, and strong writing, SEO, CMS and analytics skills to inform strategy.

Qualifications

• Bachelor’s degree in marketing, communications, English, journalism, or related field.
• At least 4 years in content strategy or digital marketing.
• Proven ability to create content for B2B or B2C audiences.
• Strong SEO, CMS, and analytics proficiency.

Responsibilities

• Develop and execute a data-driven content strategy that supports marketing goals and enhances brand storytelling.
• Create, edit, and manage content for blogs, websites, social media, and email campaigns.
• Collaborate with design, marketing, and product teams to ensure content is consistent and aligned with brand guidelines.
• Conduct keyword research and SEO analysis to optimize content for search engines and increase organic visibility.
• Analyze content performance metrics, using insights to refine strategies and improve audience engagement.
• Manage the editorial calendar and workflow for all content production.

Skills

Content strategy

Writing & editing

SEO

Analytics tools

CMS

Digital marketing

Education

Bachelor's degree in Marketing, Communications, English, Journalism, or related field

Tools

CMS

Google Analytics

SEO tools

Job description

About the Role

Our client is seeking an innovative Content Strategist to spearhead content initiatives from their Tembisa office. This pivotal role involves creating and managing engaging content across multiple channels, aligning with marketing objectives and brand messaging. You will be instrumental in developing content calendars, overseeing content creation, and analyzing content performance to optimize engagement and reach. The ideal candidate possesses a deep understanding of content marketing principles, exceptional writing skills, and a strategic mindset to drive meaningful audience connections. Join a forward-thinking team where your creativity and strategic planning will directly influence brand perception and market success.

Key Responsibilities

• Develop and execute a data-driven content strategy that supports marketing goals and enhances brand storytelling.
• Create, edit, and manage engaging content for various platforms including blogs, websites, social media, and email campaigns.
• Collaborate with design, marketing, and product teams to ensure content is consistent, high-quality, and aligned with brand guidelines.
• Conduct keyword research and SEO analysis to optimize content for search engines and increase organic visibility.
• Analyze content performance metrics, using insights to refine strategies and improve audience engagement.
• Manage the editorial calendar and workflow for all content production.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 4 years of experience in content strategy, content marketing, or digital marketing.
• Demonstrated success in creating compelling content for B2B or B2C audiences.
• Strong understanding of SEO best practices, content management systems (CMS), and analytics tools.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.

Benefits

• Competitive salary package with annual reviews.
• Full-time, in-office position in a well-equipped Tembisa facility.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional growth and attending industry conferences.
• A dynamic team environment that values collaboration and creativity.