Marketing Specialist - Content Creation

Placements24; South Africa; Presencial; ZAR 300.000 - 540.000; Tempo integral

Benefícios oferecidos por esta vaga

Paid leave

Company holidays

Professional growth opportunities

Resumo da vaga

Placements24 in South Africa seeks a Marketing Specialist to craft engaging narratives and deliver high-quality written and visual assets across websites, blogs, social channels, and emails. You will lead content strategy and ensure alignment with brand guidelines.

The ideal candidate has a 2-4 year background in content/digital marketing, solid storytelling skills, SEO know-how, and WordPress CMS experience, with Canva familiarity a plus.

Qualificações

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 2-4 years of experience in content creation, copywriting, or digital marketing with a strong portfolio.
• Excellent written and verbal communication skills with strong grammar.
• Proficiency in WordPress CMS.
• Familiarity with SEO best practices and keyword research.
• Experience with social media platforms and content strategies.
• Basic Canva or graphic design knowledge is a plus.

Responsabilidades

• Conceptualize, write, and edit content for website, blog, social media, email, and press releases.
• Develop and manage a content calendar for consistent high-quality content.
• Collaborate with designers to create graphics and multimedia content.
• Optimize content for SEO to improve search rankings and traffic.
• Monitor content performance and provide insights for improvements.
• Research industry trends to identify new content opportunities.
• Ensure content adheres to brand guidelines and tone.
• Assist in planning and executing integrated marketing campaigns.

Conhecimentos

Content creation

Copywriting

SEO

Social media

Editing

Communication

Formação

Bachelor's degree in Marketing/Communications

Ferramentas

WordPress

Canva

Keyword research tools

Descrição da vaga

About the Role

Our client is looking for a creative and detail-oriented Marketing Specialist with a passion for content creation to join their dynamic marketing department in Tembisa, Gauteng . This role is pivotal in developing compelling narratives and engaging content that resonates with our target audience across various digital platforms. The ideal candidate will have a knack for storytelling, a strong understanding of content marketing principles, and the ability to produce high-quality written and visual assets. You will play a crucial role in enhancing our client's brand presence and driving engagement through exceptional content. This position is based in the vibrant community of Tembisa , offering a fantastic opportunity to contribute to a growing company.

Key Responsibilities

• Conceptualize, write, and edit engaging content for various marketing channels, including website copy, blog posts, social media updates, email newsletters, and press releases.
• Develop and manage a content calendar, ensuring a consistent flow of high-quality, relevant content.
• Collaborate with designers and other stakeholders to create visually appealing graphics, videos, and other multimedia content.
• Optimize content for search engines (SEO) to improve organic search rankings and drive website traffic.
• Monitor content performance across all channels, analyzing key metrics and providing insights for improvement.
• Research industry trends and competitor activities to identify new content opportunities.
• Ensure all content adheres to brand guidelines and maintains a consistent tone of voice.
• Assist in the planning and execution of integrated marketing campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 2-4 years of experience in content creation, copywriting, or digital marketing, with a strong portfolio showcasing writing samples and content projects.
• Excellent written and verbal communication skills, with a keen eye for detail and grammar.
• Proficiency in content management systems (CMS) like WordPress.
• Familiarity with SEO best practices and keyword research tools.
• Experience with social media platforms and their respective content strategies.
• Basic understanding of graphic design principles and tools (e.g., Canva) is a plus.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong organizational and time-management skills.

Benefits

• Annual salary of ZAR, commensurate with experience.
• Opportunities for professional growth and skill development.
• A supportive and creative team environment.
• Work within a company that values innovation and content excellence.
• Exposure to diverse marketing projects and strategies.
• Paid leave and company holidays.