Content Marketing Manager

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Annual performance bonus

Hybrid work model

Health and wellness benefits

Paid time off

Professional development opportunities

Job summary

Placements24 in Nelspruit is seeking an experienced Content Marketing Manager to drive content strategy and creation across blogs, white papers, case studies and website copy. You will lead with storytelling and analytics to build brand awareness, generate leads and position the company as a thought leader in its industry.

The role offers a hybrid work arrangement between the Nelspruit office and remote work, with a strong emphasis on collaboration with design and marketing teams and external

Qualifications

• Proven experience as Content Marketing Manager with a strong portfolio.
• Deep knowledge of content marketing, SEO, and digital strategies.
• Excellent writing, editing and proofreading skills.
• Experience with CMS and marketing automation tools.
• Strong project management and organizational skills.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Create and manage a content calendar and oversee production of blog posts, articles, white papers, case studies, and website copy.
• Optimize content for SEO to increase organic visibility and traffic.
• Collaborate with design and marketing teams to ensure on-brand content.
• Analyze content performance metrics, track ROI, and provide insights for improvement.
• Manage external content contributors and agencies as needed.

Skills

Content marketing

SEO

CMS

Marketing automation

Project management

Editing

Proofreading

Education

Bachelor's degree in Marketing, Communications or English

Tools

CMS platforms

Marketing automation tools

Job description

About the Role Our client is seeking an experienced Content Marketing Manager to oversee content strategy and creation for their organization in Nelspruit. This role requires a blend of creative storytelling and strategic thinking to develop and distribute valuable content that attracts and engages our target audience. You will work in a hybrid capacity, allowing for collaboration with the team in our Nelspruit office and the flexibility of remote work. This is an exciting opportunity to lead content initiatives that drive brand awareness, generate leads, and position the company as a thought leader in its industry, shaping compelling narratives.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Create and manage a content calendar, overseeing the production of blog posts, articles, white papers, case studies, and website copy.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Collaborate with design and marketing teams to ensure content is visually appealing and on-brand.
• Analyze content performance metrics, track ROI, and provide insights for continuous improvement.
• Manage external content contributors and agencies as needed.

Requirements

• Proven experience as a Content Marketing Manager or similar role, with a strong portfolio of published content and successful campaigns.
• Deep understanding of content marketing principles, SEO, and digital marketing strategies.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience with content management systems (CMS) and marketing automation tools.
• Strong project management and organizational skills, capable of managing multiple deadlines.
• Bachelor's degree in Marketing, Communications, English, or a related field.

Benefits

• Competitive salary and annual performance bonus.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health and wellness benefits.
• Generous paid time off and company holidays.
• Opportunities for professional development and attending industry conferences.