Marketing Operations Leader: Tech-Driven Growth

Kayleigh Jade Herron

Johannesburg

On-site

ZAR 1,000,000 - 1,600,000

Full time

3 days ago

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Job summary

Global Education Group is seeking an experienced Head of Marketing Operations to build and lead the technical engine powering its marketing function across multiple brands and markets. The role focuses on owning the tech stack, tracking governance, automation and scalable data platforms to enable data-led decision-making.

You will partner with cross-functional teams to deliver measurable improvements in marketing performance and ensure compliance across regions.

Qualifications

8+ years in marketing operations or marketing technology.
Hands-on experience with Salesforce and HubSpot.
Strong knowledge of GA4 and tag management.
Experience with marketing automation and lead management.
Experience with web/landing page platforms and offshore teams.
Knowledge of POPIA and data protection.

Responsibilities

Own the marketing technology stack and its roadmap (Salesforce, HubSpot, internal platform, monitoring tools).
Own tracking: tagging, UTM governance, data quality across channels.
Build marketing automation and lead routing with CRM and lifecycle teams.
Lead landing page and web delivery with the India tech team.
Oversee the CRO programme across channels and tests.
Deliver reporting and dashboards with Data Analytics/BI teams.
Manage vendor relationships and contracts for tech stack.
Document processes and ensure POPIA compliance.
Drive data-driven decision-making and scalable systems.