Group Chief Marketing Officer

Deka Minas (Pty) Ltd; Gauteng; Hybrid; ZAR 4,000,000 - 8,000,000; Full time

Benefits offered by this job

Hybrid work model

Global exposure

Competitive salary package

Job summary

Deka Minas (Pty) Ltd. is seeking an accomplished Group Chief Marketing Officer to shape the marketing strategy across regions and lead a comprehensive, multi-channel function.

You will drive digital transformation, brand leadership, and demand generation on a worldwide scale. You will oversee ABM programs, go-to-market plans, and a scalable pipeline engine, partnering with regional leaders to balance global consistency with local execution.

Qualifications

• Over 10 years of leadership experience in international marketing.
• Proven ability to develop and execute global marketing strategies.
• Strong background in product marketing and proposition development.
• Expert in brand management, digital marketing and content strategy.
• Analytical mindset with data-driven decision making.
• Proven leadership and team-building at senior levels.
• Excellent stakeholder management and communications skills.

Responsibilities

• Own and execute the three-year Group marketing strategy, translating objectives into regional priorities.
• Define global segmentation and tailor ICPs and buyer personas.
• Position the brand and craft the market narrative to establish leadership.
• Develop and implement the Group's category strategy and go-to-market plans.
• Lead all marketing functions including brand, demand, digital, content, events, PR, and partner marketing.
• Build a scalable pipeline engine with measurable lead quality and pipeline coverage.
• Develop ABM programs targeting strategic enterprise accounts.
• Plan demand generation campaigns across fleet management, IoT, and AI.
• Collaborate with sales to enhance pipeline velocity and measure ROI.
• Create compelling product positioning and commercial propositions.
• Strengthen global brand through identity management and social media.
• Oversee digital growth, including SEO, paid search, and automation.
• Establish dashboards for data-driven decisions and align sales and marketing efforts.
• Develop partner marketing programs with MDF strategy and events.
• Design and lead a high-caliber marketing team and manage the budget.

Skills

Leadership experience

Marketing strategy

Product marketing

Brand management

Digital marketing

Analytical mindset

Stakeholder management

Tools

CRM systems

Marketing automation

Digital analytics platforms

AI-enabled marketing tools

Job description

Are you a seasoned marketing leader ready to shape the future of a global technology solutions provider? An established organization focusing on fleet management, telematics, and data-driven operational intelligence is seeking a strategic and innovative Group Chief Marketing Officer to lead their marketing efforts on a worldwide scale. This role offers a unique opportunity to influence the company's growth trajectory, oversee a comprehensive marketing strategy, and drive digital transformation across multiple regions.

Duties:

• Own and execute the three-year Group marketing strategy, translating corporate objectives into regional and segment-specific priorities
• Define global segmentation, develop ideal customer profiles (ICPs), and tailor buyer personas
• Position the brand competitively and craft the market narrative to establish leadership
• Develop and implement the Group's category strategy and go-to-market plans
• Collaborate with Regional Managing Directors to balance global consistency with regional execution
• Lead all marketing functions including brand management, demand generation, digital marketing, content creation, events, PR, analyst relations, customer marketing, and partner/channel marketing
• Build and maintain a scalable pipeline engine, establishing measurable metrics for lead quality, conversion, and pipeline coverage
• Develop account-based marketing (ABM) programs targeting strategic enterprise accounts
• Plan and execute demand generation campaigns across verticals such as fleet management, IoT, and AI
• Partner with sales leadership to enhance pipeline velocity and quality, implementing marketing attribution and ROI measurement
• Create compelling product positioning, messaging, and commercial propositions
• Strengthen the Group’s brand presence globally through identity management, website optimization, thought leadership, and social media
• Oversee the digital growth strategy, including SEO, paid search, and marketing automation
• Establish and monitor key marketing metrics and dashboards for data-driven decision-making
• Align sales and marketing efforts through target account planning, lead management, and customer retention strategies
• Develop a robust partner marketing program, including co-branded campaigns, MDF strategy, and partner events
• Design and lead an efficient, high-caliber marketing team, defining structure, roles, and capabilities
• Manage the marketing budget with a focus on ROI and strategic impact
• Select and leverage marketing technology and agency partners to enhance productivity and effectiveness
• Coach and develop regional marketing teams to ensure excellence and innovation

Requirements:

• Over 10 years of leadership experience in international marketing, ideally within the IT, telematics, or digital marketing sectors
• Proven success in developing and executing comprehensive marketing strategies across multiple regions
• Strong background in product marketing and proposition development for complex portfolios
• Extensive experience managing enterprise and mid-market sales cyclesExceptional skills in brand management, digital marketing, and content strategy
• Analytical mindset with expertise in data analysis and marketing metrics
• Demonstrated leadership and team-building skills at senior levels
• Excellent stakeholder management and communication capabilities

Nice to Have:

• Experience with AI-enabled marketing tools and digital transformation initiatives
• Familiarity with marketing automation, CRM systems, and digital analytics platforms
• Knowledge of the automotive, logistics, or IoT industries

What We’ll Give You:

• A strategic leadership role in a forward-thinking, innovative organization
• Opportunity to influence a global brand and marketing ecosystem
• A competitive, negotiable salary package
• Hybrid working arrangements in London or Gauteng, South Africa
• The chance to work with a talented, high-performing team focused on growth and excellence