Head of Marketing Operations

Manpower Group; Gauteng; On-site; ZAR 900,000 - 1,350,000; Full time

Job summary

ManpowerGroup Malta seeks a Marketing Technology Lead to own the marketing technology stack and its roadmap, including Salesforce, HubSpot, the group’s custom internal platform and monitoring tools such as Datadog. You will drive tagging governance, data quality and conversion tracking across all channels.

You will build marketing automation, lead routing with CRM and lifecycle teams, and guide web delivery with offshore suppliers.

Qualifications

• A degree in information technology, engineering, marketing or a related field.
• 8+ years in marketing operations or marketing technology, including at least 3 years leading a team.
• Hands-on experience with Salesforce and HubSpot.
• Strong working knowledge of Google Tag Manager, GA4 and tag management.
• Experience with marketing automation and lead management.
• Experience with web and landing page platforms, and with offshore development teams.
• Knowledge of POPIA and data protection.

Responsibilities

• Own the marketing technology stack and its roadmap, including Salesforce, HubSpot, the group's custom internal platform and monitoring tools such as Datadog.
• Own tracking: tagging, UTM governance, conversion tracking and data quality across all channels.
• Build marketing automation and lead routing with the CRM and lifecycle function and with sales.
• Lead landing page and web delivery with the India tech team.
• Oversee the conversion rate optimisation (CRO) programme.
• Deliver reporting and dashboards with the Data Analytics and BI team.
• Run workflow and traffic: request intake, prioritisation and service levels.
• Document processes and keep them current.
• Ensure compliance with POPIA and other data protection requirements.
• Manage technology vendors and contracts.

Skills

Team leadership

Marketing operations

Cross-functional collaboration

Education

Degree in information technology/engineering/marketing

Tools

Salesforce

HubSpot

Google Tag Manager

GA4

Job description

Key responsibilities

• Own the marketing technology stack and its roadmap, including Salesforce, HubSpot, the group's custom internal platform and monitoring tools such as Datadog.
• Own tracking: tagging, UTM governance, conversion tracking and data quality across all channels.
• Build marketing automation and lead routing with the CRM and lifecycle function and with sales.
• Lead landing page and web delivery with the India tech team.
• Oversee the conversion rate optimisation (CRO) programme.
• Deliver reporting and dashboards with the Data Analytics and BI team.
• Run workflow and traffic: request intake, prioritisation and service levels.
• Document processes and keep them current.
• Ensure compliance with POPIA and other data protection requirements.
• Manage technology vendors and contracts.

Requirements

• A degree in information technology, engineering, marketing or a related field.
• 8 years or more in marketing operations or marketing technology, including at least 3 years leading a team.
• Hands-on experience with Salesforce and HubSpot.
• Strong working knowledge of Google Tag Manager, GA4 and tag management.
• Experience with marketing automation and lead management.
• Experience with web and landing page platforms, and with offshore development teams.
• Knowledge of POPIA and data protection.

Ideal Candidate

• A best-in-class expert who leads by example and knows the roles they manage in depth.
• Agency experience and comfort wearing multiple hats are essential.
• Experience in higher education or ed-tech is an advantage.

Please note that only shortlisted candidates will be contacted.