Head of Marketing Operations

JVR Software; Gauteng; In loco; ZAR 900.000 - 1.300.000; Tempo pieno

Descrizione del lavoro

JVR Software is seeking a senior Marketing Operations leader to own the marketing technology stack, including Salesforce and HubSpot, and to drive data governance, automation and CRO initiatives. You will collaborate with global teams to deliver web and landing page delivery, tracking governance and lifecycle orchestration.

The role requires extensive experience in marketing operations, vendor management, and data protection compliance, with leadership experience guiding offshore teams and

Competenze

• Degree in IT, engineering, marketing or related field.
• 8+ years in marketing operations or marketing technology, incl. 3+ years leading a team.
• Hands-on experience with Salesforce and HubSpot.
• Strong knowledge of Google Tag Manager and GA4 and tag management.
• Experience with marketing automation and lead management.
• Experience with web/landing page platforms and offshore development teams.
• Knowledge of POPIA and data protection.

Mansioni

• Own the marketing technology stack and its roadmap, incl. Salesforce, HubSpot, the group’s internal platform and monitoring such as Datadog.
• Own tracking: tagging, UTM governance, conversion tracking and data quality across channels.
• Build marketing automation and lead routing with CRM and lifecycle function and with sales.
• Lead landing page and web delivery with India tech team.
• Oversee the conversion rate optimisation (CRO) programme.
• Deliver reporting and dashboards with Data Analytics and BI team.
• Run workflow and traffic: request intake, prioritisation and service levels.
• Document processes and keep them current.
• Ensure compliance with POPIA and other data protection requirements.
• Manage technology vendors and contracts.

Conoscenze

Salesforce

HubSpot

Google Tag Manager

GA4

Marketing automation

Lead management

Web landing pages

POPIA knowledge

Vendor management

Contracts

Formazione

Degree in IT/Engineering/Marketing

Strumenti

Datadog

Descrizione del lavoro

Key responsibilities

• Own the marketing technology stack and its roadmap, including Salesforce, HubSpot, the group’s custom internal platform and monitoring tools such as Datadog.
• Own tracking: tagging, UTM governance, conversion tracking and data quality across all channels.
• Build marketing automation and lead routing with the CRM and lifecycle function and with sales.
• Lead landing page and web delivery with the India tech team.
• Oversee the conversion rate optimisation (CRO) programme.
• Deliver reporting and dashboards with the Data Analytics and BI team.
• Run workflow and traffic: request intake, prioritisation and service levels.
• Document processes and keep them current.
• Ensure compliance with POPIA and other data protection requirements.
• Manage technology vendors and contracts.

Requirements

• A degree in information technology, engineering, marketing or a related field.
• 8 years or more in marketing operations or marketing technology, including at least 3 years leading a team.
• Hands-on experience with Salesforce and HubSpot.
• Strong working knowledge of Google Tag Manager, GA4 and tag management.
• Experience with marketing automation and lead management.
• Experience with web and landing page platforms, and with offshore development teams.
• Knowledge of POPIA and data protection.

Ideal Candidate

• A best-in-class expert who leads by example and knows the roles they manage in depth.
• Agency experience and comfort wearing multiple hats are essential.
• Experience in higher education or ed-tech is an advantage.

Please note that only shortlisted candidates will be contacted.