Group Chief Marketing Officer

Deka Minas (Pty) Ltd; Pretoria; Hybrid; ZAR 3,000,000 - 4,500,000; Full time

Benefits offered by this job

Hybrid working

Global leadership role

Competitive salary

Job summary

Deka Minas (Pty) Ltd is seeking a Group Chief Marketing Officer to steer global marketing strategy across regions, optimize the brand, and drive growth through advanced digital programs, ABM, and demand generation.

The role requires a strategic leader with 10+ years in international marketing within IT/digital sectors, ready to shape a world‑class marketing organization and collaborate with sales leadership for impactful ROI.

Qualifications

• 10+ years leading international marketing in IT/digital sectors.
• Proven track record delivering regional/global marketing strategies.
• Expert in product marketing and portfolio propositions.
• Strong brand, digital, and content strategy expertise.
• Analytical with data-driven decision making.
• Experience building and leading senior teams.
• Excellent stakeholder management and communication.

Responsibilities

• Translate corporate objectives into regional marketing priorities.
• Define segmentation, ICPs, and buyer personas.
• Develop global category strategy and GTM plans.
• Lead brand, demand gen, digital, content, events, PR, analyst relations, and partner marketing.
• Build scalable pipeline with metrics for lead quality and conversion.
• Lead ABM programs targeting enterprise accounts.
• Align sales and marketing to improve pipeline velocity.
• Oversee budget, tech, and agency partnerships.
• Coach regional teams for excellence and innovation.

Job description

Are you a seasoned marketing leader ready to shape the future of a global technology solutions provider? An established organization focusing on fleet management, telematics, and data-driven operational intelligence is seeking a strategic and innovative Group Chief Marketing Officer to lead their marketing efforts on a worldwide scale. This role offers a unique opportunity to influence the company's growth trajectory, oversee a comprehensive marketing strategy, and drive digital transformation across multiple regions.

Duties:

• Own and execute the three-year Group marketing strategy, translating corporate objectives into regional and segment-specific priorities
• Define global segmentation, develop ideal customer profiles (ICPs), and tailor buyer personas
• Position the brand competitively and craft the market narrative to establish leadership
• Develop and implement the Group's category strategy and go-to-market plans
• Collaborate with Regional Managing Directors to balance global consistency with regional execution
• Lead all marketing functions including brand management, demand generation, digital marketing, content creation, events, PR, analyst relations, customer marketing, and partner/channel marketing
• Build and maintain a scalable pipeline engine, establishing measurable metrics for lead quality, conversion, and pipeline coverage
• Develop account-based marketing (ABM) programs targeting strategic enterprise accounts
• Plan and execute demand generation campaigns across verticals such as fleet management, IoT, and AI
• Partner with sales leadership to enhance pipeline velocity and quality, implementing marketing attribution and ROI measurement
• Create compelling product positioning, messaging, and commercial propositions
• Strengthen the Group’s brand presence globally through identity management, website optimization, thought leadership, and social media
• Oversee the digital growth strategy, including SEO, paid search, and marketing automation
• Establish and monitor key marketing metrics and dashboards for data-driven decision-making
• Align sales and marketing efforts through target account planning, lead management, and customer retention strategies
• Develop a robust partner marketing program, including co-branded campaigns, MDF strategy, and partner events
• Design and lead an efficient, high-caliber marketing team, defining structure, roles, and capabilities
• Manage the marketing budget with a focus on ROI and strategic impact
• Select and leverage marketing technology and agency partners to enhance productivity and effectiveness
• Coach and develop regional marketing teams to ensure excellence and innovation

Requirements:

• Over 10 years of leadership experience in international marketing, ideally within the IT, telematics, or digital marketing sectors
• Proven success in developing and executing comprehensive marketing strategies across multiple regions
• Strong background in product marketing and proposition development for complex portfolios
• Extensive experience managing enterprise and mid-market sales cyclesExceptional skills in brand management, digital marketing, and content strategy
• Analytical mindset with expertise in data analysis and marketing metrics
• Demonstrated leadership and team-building skills at senior levels
• Excellent stakeholder management and communication capabilities

Nice to Have:

• Experience with AI-enabled marketing tools and digital transformation initiatives
• Familiarity with marketing automation, CRM systems, and digital analytics platforms
• Knowledge of the automotive, logistics, or IoT industries

What We’ll Give You:

• A strategic leadership role in a forward-thinking, innovative organization
• Opportunity to influence a global brand and marketing ecosystem
• A competitive, negotiable salary package
• Hybrid working arrangements in London or Gauteng, South Africa
• The chance to work with a talented, high-performing team focused on growth and excellence