Brand Architect for Global EdTech Growth

HyperionDev; Cape Town; Remote; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Flexible & remote working

Up to 19 annual leave days

Health insurance or medical aid

Job summary

HyperionDev is seeking a marketing leader to shape and execute brand strategy across the local and international markets. You will drive cost per lead, optimise conversions, and build compelling campaigns that establish thought leadership in our edu-tech category.

You'll own brand positioning, run structured A/B tests, and partner with universities and internal teams to align messaging, visuals, and collateral while championing performance across channels.

Qualifications

• Diploma in Business, Marketing or Communications and marketing experience.
• 3+ years in high-growth, digital consumer marketing.
• 1+ year of project management for large-scale consumer marketing.
• Experience marketing education-related products.
• Strong understanding of digital marketing funnels and channels.
• Experience coordinating with clients, partners and external agencies.
• Excellent written and verbal communication skills.

Responsibilities

• Define the strategic and tactical brand execution direction for all Marketing collateral.
• Drive Cost Per Lead & Registration down while increasing Conversions to Trial & Sale.
• Own best-practice brand positioning via A/B testing and content analysis.
• Build and execute a brand marketing strategy to improve market positioning.
• Create detailed documentation: visual style guides and copy guidelines.
• Inform marketing strategy with intelligence from performance and research.
• Develop content performance metrics and channel optimization.
• Collaborate with higher education partners and internal teams.
• Support Production/Operations within Marketing and QA branded collateral.

Skills

Brand strategy

Content performance

Digital marketing

Project management

Marketing funnels

Stakeholder management

Copywriting

Education

Diploma in Business, Marketing or Communications

Degree in Marketing or Communications

Tools

Asana

Basecamp

Trello

Job description

HyperionDev is seeking a marketing leader to shape and execute brand strategy across the local and international markets. You will drive cost per lead, optimise conversions, and build compelling campaigns that establish thought leadership in our edu-tech category.

You'll own brand positioning, run structured A/B tests, and partner with universities and internal teams to align messaging, visuals, and collateral while championing performance across channels.