Head of Marketing Operations

Kayleigh Jade Herron; Johannesburg; On-site; ZAR 1,000,000 - 1,600,000; Full time

Job summary

Global Education Group is seeking an experienced Head of Marketing Operations to build and lead the technical engine powering its marketing function across multiple brands and markets. The role focuses on owning the tech stack, tracking governance, automation and scalable data platforms to enable data-led decision-making.

You will partner with cross-functional teams to deliver measurable improvements in marketing performance and ensure compliance across regions.

Qualifications

• 8+ years in marketing operations or marketing technology.
• Hands-on experience with Salesforce and HubSpot.
• Strong knowledge of GA4 and tag management.
• Experience with marketing automation and lead management.
• Experience with web/landing page platforms and offshore teams.
• Knowledge of POPIA and data protection.

Responsibilities

• Own the marketing technology stack and its roadmap (Salesforce, HubSpot, internal platform, monitoring tools).
• Own tracking: tagging, UTM governance, data quality across channels.
• Build marketing automation and lead routing with CRM and lifecycle teams.
• Lead landing page and web delivery with the India tech team.
• Oversee the CRO programme across channels and tests.
• Deliver reporting and dashboards with Data Analytics/BI teams.
• Manage vendor relationships and contracts for tech stack.
• Document processes and ensure POPIA compliance.
• Drive data-driven decision-making and scalable systems.

Skills

Marketing leadership

Salesforce expertise

HubSpot expertise

GA4 tagging

Data governance

CRO experience

POPIA knowledge

Education

Degree in IT/Marketing

Tools

Salesforce

HubSpot

Google Tag Manager

GA4

Job description

Annually Cost To Company (Market related)

Our client is a global education group driven by a mission to develop conscious leaders. The group is seeking an experienced Head of Marketing Operations to build, lead and continuously optimise the technical engine that powers its marketing function.

This is an opportunity to take ownership of a critical function within a digitally led, multi-brand marketing environment, with the scope to shape its technology landscape, build scalable infrastructure and influence how marketing performance is measured, managed and optimised across international markets.

The role will take ownership of the marketing technology stack, tracking and data infrastructure, automation, landing pages, conversion optimisation and operational workflows.

This is a highly technical, hands-on leadership position, suited to someone who combines deep marketing technology expertise with the ability to build scalable systems, drive operational excellence and enable data-led decision-making. For the right individual, it offers the opportunity to make a tangible impact by building the systems, processes and capabilities that allow a diverse portfolio of businesses to deliver smarter, more effective marketing at scale.

Key responsibilities

• Own the marketing technology stack and its roadmap, including Salesforce, HubSpot, the group's custom internal platform and monitoring tools such as Datadog.
• Own tracking: tagging, UTM governance, conversion tracking and data quality across all channels.
• Build marketing automation and lead routing with the CRM and lifecycle function and with sales.
• Lead landing page and web delivery with the India tech team.
• Oversee the conversion rate optimisation (CRO) programme.
• Deliver reporting and dashboards with the Data Analytics and BI team.
• Run workflow and traffic: request intake, prioritisation and service levels.
• Document processes and keep them current.
• Ensure compliance with POPIA and other data protection requirements.
• Manage technology vendors and contracts.

Requirements

• A degree in information technology, engineering, marketing or a related field.
• 8 years or more in marketing operations or marketing technology, including at least 3 years leading a team.
• Hands-on experience with Salesforce and HubSpot.
• Strong working knowledge of Google Tag Manager, GA4 and tag management.
• Experience with marketing automation and lead management.
• Experience with web and landing page platforms, and with offshore development teams.
• Knowledge of POPIA and data protection.

Ideal Candidate

• A best-in-class expert who leads by example and knows the roles they manage in depth.
• Agency experience and comfort wearing multiple hats are essential.
• Experience in higher education or ed-tech is an advantage.

Please note that only shortlisted candidates will be contacted.