Head of Marketing

Communicate Finance; Wes-Kaap; On-site; ZAR 1,500,000 - 2,700,000; Full time

Job summary

Communicate Finance is seeking a seasoned Marketing Leader in South Africa’s Wes-Kaap region to drive a comprehensive, revenue‑oriented marketing strategy. You will steer B2B campaigns, partner engagement, and cross‑functional go‑to‑market plans while building a high‑performing marketing team and ensuring measurable ROI.

Requirements include 10+ years in senior marketing roles, a relevant bachelor’s degree, and a data‑driven approach with strong stakeholder collaboration.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field
• Minimum 10+ years of marketing experience, including several years in a senior leadership position
• Strong background in developing and executing commercial and B2B marketing strategies
• Proven experience leading and developing marketing teams
• Excellent stakeholder management and cross-functional collaboration skills
• Data-driven approach with experience using marketing insights to inform decision-making
• Experience within technology, digital marketplace, SaaS, online platforms, or related industries would be advantageous

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with business growth objectives.
• Lead customer acquisition, retention, brand positioning, and demand generation initiatives.
• Drive marketing efforts focused on growing engagement with key industry partners and commercial stakeholders.
• Work closely with sales, product, and leadership teams to deliver integrated go-to-market plans.
• Oversee campaign performance, marketing analytics, budgeting, and reporting to ensure strong ROI.
• Lead and mentor a marketing team, fostering collaboration, innovation, and continuous improvement.
• Identify new opportunities to strengthen market presence and support revenue growth.

Skills

Marketing leadership

B2B marketing

Stakeholder management

Data‑driven decision making

Team leadership

Go‑to‑market planning

Education

Bachelor’s degree in marketing, business, communications, or related field

Job description

Key Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with business growth objectives


• Lead customer acquisition, retention, brand positioning, and demand generation initiatives


• Drive marketing efforts focused on growing engagement with key industry partners and commercial stakeholders


• Work closely with sales, product, and leadership teams to deliver integrated go-to-market plans


• Oversee campaign performance, marketing analytics, budgeting, and reporting to ensure strong ROI


• Lead and mentor a marketing team, fostering collaboration, innovation, and continuous improvement


• Identify new opportunities to strengthen market presence and support revenue growth

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field


• Minimum 10+ years of marketing experience, including several years in a senior leadership position


• Strong background in developing and executing commercial and B2B marketing strategies


• Proven experience leading and developing marketing teams


• Excellent stakeholder management and cross-functional collaboration skills


• Data-driven approach with experience using marketing insights to inform decision-making


• Experience within technology, digital marketplace, SaaS, online platforms, or related industries would be advantageous