Marketing Data Analyst

Placements24; Randfontein; Hybrid; ZAR 360,000 - 480,000; Full time

Job summary

Placements24 is seeking a Marketing Data Analyst in Rustenburg, North West, South Africa. The role blends in-office collaboration with remote work and focuses on turning marketing data into actionable insights to optimize campaigns.

You will analyze customer behavior, measure ROI, and build dashboards using SQL, Python/R, Excel and Tableau/Power BI. Strong communication and collaboration with marketing managers are essential.

Qualifications

• Bachelor’s degree in a quantitative field or marketing analytics.
• Experience as Marketing Data Analyst or similar role.
• Proficiency in SQL, Python/R, Excel; data visualization in Tableau/Power BI.
• Experience with Google Analytics/Adobe Analytics is a plus.

Responsibilities

• Collect, clean and process large marketing datasets from multiple channels.
• Analyze campaign performance and identify trends and insights.
• Develop dashboards and reports to visualize KPIs.
• Provide strategic recommendations to improve ROI.
• Conduct A/B testing and segment customers for personalized campaigns.
• Collaborate with marketing managers to understand data needs.

Skills

SQL

Python/R

Excel

Tableau/Power BI

Google Analytics

Education

Bachelor's degree in Statistics/Mathematics/Economics/Marketing Analytics/CS

Tools

Tableau

Power BI

Job description

About the Role

Our client, a prominent retail group, is seeking a skilled Marketing Data Analyst to join their team in Rustenburg, North West. This role is essential for providing data-driven insights that inform marketing strategies and optimize campaign performance. You will be responsible for collecting, analyzing, and interpreting complex marketing data to identify trends, measure campaign effectiveness, and uncover opportunities for growth. The ideal candidate possesses strong analytical acumen, proficiency in data visualization tools, and a deep understanding of marketing principles. This position offers a Hybrid work arrangement, balancing remote work with essential in-office collaboration in Rustenburg, North West. This is a key role for enhancing the client's understanding of their customer base and market dynamics.

Key Responsibilities

• Collect, clean, and process large datasets from various marketing channels (e.g., web analytics, CRM, social media, advertising platforms).
• Perform in-depth analysis of marketing campaign performance, customer behavior, and market trends.
• Develop and maintain dashboards and reports to visualize key performance indicators (KPIs) for marketing initiatives.
• Identify actionable insights and provide strategic recommendations to the marketing team to improve campaign effectiveness and ROI.
• Conduct A/B testing and other experimental designs to optimize marketing activities.
• Segment customer data to identify target audiences for personalized marketing campaigns.
• Collaborate with marketing managers and stakeholders to understand their data needs and provide analytical support.
• Utilize statistical techniques and data mining methods to uncover patterns and correlations.
• Stay abreast of the latest trends and technologies in data analytics and marketing technology.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, Computer Science, or a related quantitative field.
• Proven experience as a Marketing Data Analyst or similar analytical role.
• Strong proficiency in data analysis and statistical modeling tools (e.g., SQL, Python/R, Excel).
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Familiarity with marketing principles and common marketing analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication skills with the ability to present complex data findings clearly and concisely.
• Ability to work effectively in a Hybrid environment, managing time and tasks independently.
• Experience with CRM systems is a plus.
• Must be based in or able to commute to Rustenburg, North West.

Benefits

• Attractive salary based on qualifications and experience.
• Opportunities for advanced training and professional development in data analytics.
• A chance to work with cutting-edge data tools and technologies.
• Collaborative team environment focused on data-driven decision-making.
• Contribute to strategic marketing insights for a leading retailer in Rustenburg, North West.