Marketing Data Analyst - Randburg

Placements24; Randburg; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Performance-based bonuses

Professional development opportunities

Hybrid work model

Job summary

Placements24 in Randburg seeks a Marketing Data Analyst to join a data-driven marketing team. You will interpret marketing performance data, identify trends, and provide actionable insights to optimize campaigns and ROI.

The role requires strong quantitative skills, experience with SQL, Excel, R or Python, and data visualization tools like Tableau or Power BI. A hybrid work arrangement combines office collaboration with remote flexibility.

Qualifications

• Bachelor's degree in a quantitative field or Marketing Analytics.
• 3+ years in marketing analytics or a data-focused role.
• Strong SQL, Excel, and at least one of R or Python.
• Experience with data visualization tools and web analytics.

Responsibilities

• Collect, clean, and analyze large datasets from marketing channels.
• Develop dashboards and reports to track KPIs and campaign results.
• Interpret data to identify trends and insights for ROI optimization.
• Collaborate with marketing teams to deliver data-driven recommendations.
• Conduct A/B testing analysis and support customer segmentation.
• Ensure data accuracy with IT and data management teams.

Skills

SQL

Excel

R

Python

Marketing analytics

Data analysis

Statistics

Education

Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, Computer Science, or related quantitative field

Tools

Tableau

Power BI

Google Data Studio

Google Analytics

Job description

About the Role

Our client, a prominent financial services institution based in Randburg, Gauteng , is seeking a highly analytical and detail-oriented Marketing Data Analyst to join their data-driven marketing team. This role is essential for interpreting marketing performance data, identifying key trends, and providing actionable insights to optimize campaign effectiveness and drive strategic decision-making. The ideal candidate will possess strong quantitative skills, expertise in data analysis tools, and a deep understanding of marketing principles. This is an excellent opportunity for a data enthusiast to make a significant impact within a leading organization in the Randburg financial hub, working within a hybrid model that offers both office collaboration and remote flexibility. You will play a crucial role in shaping the future of our client's marketing strategies through data insights.

Key Responsibilities

• Collect, clean, and analyze large datasets from various marketing channels (e.g., digital advertising, email, social media, website analytics).
• Develop and maintain dashboards and reports to track key marketing performance indicators (KPIs) and campaign results.
• Interpret data to identify trends, patterns, and insights related to customer behavior, campaign effectiveness, and ROI.
• Collaborate with marketing managers and specialists to understand their data needs and provide relevant analysis.
• Provide actionable recommendations based on data analysis to optimize marketing strategies, targeting, and budget allocation.
• Conduct A/B testing analysis and provide insights on campaign variations.
• Assist in customer segmentation and profiling to enable more targeted marketing efforts.
• Ensure data accuracy and integrity, working closely with IT and data management teams.
• Stay abreast of the latest data analysis tools, techniques, and marketing analytics best practices.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, Computer Science, or a related quantitative field.
• Minimum of 3 years of experience in marketing analytics or a data analysis role with a marketing focus.
• Proficiency in data analysis tools such as SQL, Excel, R, or Python.
• Experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
• Strong understanding of marketing principles and digital marketing channels (SEO, SEM, Social Media, Email).
• Experience with web analytics platforms (e.g., Google Analytics).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication skills, with the ability to present complex data insights clearly and concisely to both technical and non-technical audiences.
• Ability to work independently and collaboratively within a hybrid work environment.
• Experience in the financial services industry is a significant advantage.

Benefits

• This role offers a competitive salary and comprehensive benefits package, including medical aid, retirement fund, and performance-based bonuses.
• Employees benefit from a flexible hybrid work model, fostering a healthy work-life balance.
• Our client provides excellent opportunities for professional development, including access to advanced training, certifications, and industry conferences.
• Join a collaborative and innovative team in a leading financial institution located in Randburg .
• This position is ideal for an analytical professional looking to leverage data to drive marketing success.