Marketing Analyst

Placements24; Paarl; Hybrid; ZAR 350,000 - 500,000; Full time

Benefits offered by this job

Hybrid work schedule

Development opportunities

Competitive package

Job summary

Placements24 in Paarl, Western Cape, is seeking a highly analytical Marketing Analyst to join a data-driven marketing team. You will collect, analyze, and interpret marketing data from Google Analytics, CRM, campaigns, and market research to uncover insights that improve ROI and guide strategy.

This hybrid role requires 3+ years in marketing analytics, strong SQL, Google Analytics, Excel, and BI tool experience, and the ability to translate complex data into clear recommendations for

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Data Science, Mathematics, or a related quantitative field.
• Minimum of 3 years of experience in a marketing analytics or data analysis role.
• Proficiency in data analysis tools such as Google Analytics, SQL, Excel (advanced), and business intelligence platforms (e.g., Tableau, Power BI).
• Strong understanding of marketing principles and various marketing channels.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Ability to communicate complex data insights effectively to both technical and non-technical audiences.

Responsibilities

• Collect, organize, and analyze marketing data from multiple sources (e.g., Google Analytics, CRM, social media analytics, advertising platforms).
• Develop dashboards and reports to track key marketing performance indicators (KPIs) and campaign effectiveness.
• Interpret data to identify trends, patterns, and insights related to customer behavior, campaign performance, and market dynamics.
• Provide actionable recommendations to the marketing team to optimize strategies, improve ROI, and achieve business objectives.
• Conduct A/B testing and other experimental analyses to evaluate the impact of marketing initiatives.
• Monitor industry trends and competitor activities, analyzing their impact on our client's performance.
• Collaborate with cross-functional teams (marketing, sales, product) to provide data-driven support and insights.
• Present findings and recommendations clearly and concisely to stakeholders at various levels.
• Ensure data accuracy and integrity across all reporting and analysis.

Skills

Analytical thinking

Data storytelling

Communication

Attention to detail

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SQL

Excel

Tableau

Power BI

Job description

About the Role

Our client is seeking a highly analytical and insightful Marketing Analyst to join their data-driven marketing team. This role is crucial for measuring the effectiveness of marketing campaigns, understanding customer behavior, and providing actionable insights to optimize marketing strategies. You will be responsible for collecting, analyzing, and interpreting marketing data from various sources, including web analytics, CRM, campaign performance, and market research. The ideal candidate possesses strong quantitative skills, proficiency in data analysis tools, and a passion for uncovering trends that drive business growth. This position, located in Paarl, Western Cape , offers a hybrid work model, allowing for a balance between in-office collaboration and remote flexibility. We are looking for a curious and proactive individual who can translate complex data into clear, concise recommendations.

Key Responsibilities

• Collect, organize, and analyze marketing data from multiple sources (e.g., Google Analytics, CRM, social media analytics, advertising platforms).
• Develop dashboards and reports to track key marketing performance indicators (KPIs) and campaign effectiveness.
• Interpret data to identify trends, patterns, and insights related to customer behavior, campaign performance, and market dynamics.
• Provide actionable recommendations to the marketing team to optimize strategies, improve ROI, and achieve business objectives.
• Conduct A/B testing and other experimental analyses to evaluate the impact of marketing initiatives.
• Monitor industry trends and competitor activities, analyzing their impact on our client's performance.
• Collaborate with cross-functional teams (marketing, sales, product) to provide data-driven support and insights.
• Present findings and recommendations clearly and concisely to stakeholders at various levels.
• Ensure data accuracy and integrity across all reporting and analysis.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Data Science, Mathematics, or a related quantitative field.
• Minimum of 3 years of experience in a marketing analytics or data analysis role.
• Proficiency in data analysis tools such as Google Analytics, SQL, Excel (advanced), and business intelligence platforms (e.g., Tableau, Power BI).
• Strong understanding of marketing principles and various marketing channels.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Ability to communicate complex data insights effectively to both technical and non-technical audiences.
• Experience with A/B testing and experimental design is a plus.
• Must be based in or willing to work a hybrid schedule from our Paarl, Western Cape office.

Benefits

• Competitive salary and potential for performance bonuses.
• Hybrid work arrangement offering flexibility.
• Opportunities for professional development and advanced training in data analytics.
• Collaborative and data-focused work environment in Paarl, Western Cape .
• Standard employee benefits package.
• Chance to directly influence marketing strategy with data-driven insights.
• Work with a supportive and innovative team.