Marketing Analyst - Customer Insights

Placements24; Mossel Bay; On-site; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Healthcare benefits

Retirement savings plan

Training opportunities

Wellness programs

Generous annual leave

Job summary

Placements24 in Mossel Bay, Western Cape, seeks an analytical Marketing Analyst to dissect market trends, customer behavior, and campaign performance, translating data into actionable insights that guide strategic decisions and boost ROI.

You will develop dashboards, perform segmentation analyses, and present findings to stakeholders, collaborating with marketing and sales. A quantitative degree and 3–5 years’ experience, plus proficiency in Excel, SQL, and Tableau/Power BI, are required.

Qualifications

• 3–5 years of experience in marketing analytics or similar.
• Strong proficiency in Excel, SQL, and statistical software.
• Experience with data visualization tools like Tableau or Power BI.
• Knowledge of marketing principles and metrics.
• Excellent analytical and problem-solving skills.
• Strong communication and presentation abilities.
• Detail-oriented with high accuracy.
• Experience with A/B testing and experimental design is a plus.

Responsibilities

• Collect, analyze, and interpret marketing data from sources including campaign performance, customer demographics, market research, and web analytics.
• Develop and maintain dashboards and reports to track marketing metrics and KPIs.
• Identify trends and insights related to customer behavior, market dynamics, and campaign effectiveness.
• Provide data-driven recommendations to optimize marketing strategies and ROI.
• Collaborate with marketing and sales teams to understand data needs and provide analytical support.
• Conduct customer segmentation analysis and develop profiles for targeted marketing.
• Evaluate performance of new initiatives and provide post-launch analysis.
• Stay updated with analytical tools and best practices.
• Present findings clearly to stakeholders at all levels.

Skills

Analytical thinking

Problem solving

Communication

Education

Bachelor's or Master's in Marketing/Statistics/Economics/Data Science

Tools

Excel

SQL

R

Python

SPSS

Tableau

Power BI

Job description

About the Role

Our client, a leading player in the retail sector, is looking for an analytical and insightful Marketing Analyst to join their team in Mossel Bay, Western Cape. This role is essential for dissecting market trends, customer behavior, and campaign performance to provide actionable insights that drive strategic marketing decisions. The ideal candidate will possess strong quantitative skills, a deep understanding of data analysis tools, and a passion for translating complex data into clear, impactful recommendations. You will be key in guiding our client's marketing strategies to better serve their customers and achieve business objectives within the scenic locale of Mossel Bay.

Key Responsibilities

• Collect, analyze, and interpret marketing data from various sources, including campaign performance, customer demographics, market research, and web analytics.
• Develop and maintain dashboards and reports to track key marketing metrics and KPIs.
• Identify trends, patterns, and insights related to customer behavior, market dynamics, and campaign effectiveness.
• Provide data-driven recommendations to optimize marketing strategies, improve customer engagement, and enhance ROI.
• Collaborate with marketing and sales teams to understand their data needs and provide analytical support.
• Conduct customer segmentation analysis and develop profiles to inform targeted marketing efforts.
• Evaluate the performance of new marketing initiatives and provide post-launch analysis.
• Stay abreast of the latest analytical tools, techniques, and industry best practices.
• Present findings and insights clearly and concisely to stakeholders at all levels.

Requirements

• Bachelor's or Master's degree in Marketing, Statistics, Economics, Data Science, or a related quantitative field.
• 3-5 years of experience in marketing analytics, data analysis, or a similar role.
• Strong proficiency in data analysis tools such as Excel, SQL, and statistical software (e.g., SPSS, R, Python).
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Solid understanding of marketing principles and common marketing metrics.
• Excellent analytical and problem-solving skills.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Detail-oriented with a high degree of accuracy.
• Experience with A/B testing and experimental design is a plus.

Benefits

• Competitive annual salary of ZAR.
• Comprehensive healthcare benefits and retirement savings plan.
• Opportunities for advanced training in data analytics and marketing.
• A collaborative and intellectually stimulating work environment.
• The chance to make a significant impact on business strategy.
• Generous annual leave and wellness programs.