Marketing Data Analyst

Placements24; Sandton; Hybrid; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Fully remote work

Competitive salary

Career development

Access to analytics tools

Collaborative culture

Data-driven decisions

Job summary

Placements24 is seeking a Marketing Data Analyst to drive data-informed marketing strategies and optimize campaigns across digital channels. The role focuses on collecting, analyzing, and interpreting large datasets to identify trends and provide actionable insights for improving customer acquisition, retention, and marketing ROI.

You will develop dashboards, analyze KPIs, and collaborate with marketing teams to translate complex data into clear recommendations.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Computer Science, or a related quantitative field.
• Minimum of 3 years of experience in marketing analytics or a similar data-focused role.
• Proficiency in data analysis tools such as SQL, Python, or R.
• Experience with data visualization tools like Tableau, Power BI, or Looker.
• Strong understanding of digital marketing channels and metrics (SEO, SEM, Social Media, Email Marketing).
• Familiarity with web analytics platforms (e.g., Google Analytics).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex data.

Responsibilities

• Collect, clean, and analyze marketing data from various sources (web analytics, CRM, advertising platforms).
• Develop and maintain dashboards and reports to track key marketing KPIs (traffic, conversion rates, CPA, ROAS).
• Identify trends, patterns, and insights within marketing data to inform strategy and decision-making.
• Conduct A/B testing and other experiments to optimize campaign performance.
• Segment customer bases and analyze campaign effectiveness for different target audiences.
• Provide actionable recommendations to the marketing team for improving campaign strategies and budget allocation.
• Collaborate with marketing stakeholders to understand their data needs and provide analytical support.
• Perform market research and competitive analysis using data insights.
• Stay abreast of the latest trends and technologies in marketing analytics and data science.
• Present findings and insights clearly and effectively to both technical and non-technical audiences.

Skills

Analytical thinking

Communication skills

Problem-solving

Education

Bachelor's degree in Marketing/Statistics/Economics/CS

Tools

SQL

Python

R

Tableau

Power BI

Looker

Job description

About the Role Our client, a prominent e-commerce company with a significant presence in Sandton , Gauteng, is seeking a talented and analytical Marketing Data Analyst. This role is crucial for driving data-informed marketing strategies and optimizing campaign performance across various digital channels. You will be responsible for collecting, analyzing, and interpreting large datasets to identify trends, measure campaign effectiveness, and provide actionable insights to the marketing team. This position offers full remote work flexibility, allowing you to contribute your expertise from anywhere. The ideal candidate possesses strong quantitative skills, a deep understanding of marketing principles, and proficiency in data visualization and analysis tools. We are looking for a detail-oriented individual who can translate complex data into clear, concise recommendations that enhance customer acquisition, retention, and overall marketing ROI. Join a data-centric organization and play a key role in shaping our client's future marketing endeavors.

Key Responsibilities

• Collect, clean, and analyze marketing data from various sources (e.g., web analytics, CRM, advertising platforms).
• Develop and maintain dashboards and reports to track key marketing KPIs (e.g., traffic, conversion rates, CPA, ROAS).
• Identify trends, patterns, and insights within marketing data to inform strategy and decision-making.
• Conduct A/B testing and other experiments to optimize campaign performance.
• Segment customer bases and analyze campaign effectiveness for different target audiences.
• Provide actionable recommendations to the marketing team for improving campaign strategies and budget allocation.
• Collaborate with marketing stakeholders to understand their data needs and provide analytical support.
• Perform market research and competitive analysis using data insights.
• Stay abreast of the latest trends and technologies in marketing analytics and data science.
• Present findings and insights clearly and effectively to both technical and non-technical audiences.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Computer Science, or a related quantitative field.
• Minimum of 3 years of experience in marketing analytics or a similar data-focused role.
• Proficiency in data analysis tools such as SQL, Python, or R.
• Experience with data visualization tools like Tableau, Power BI, or Looker.
• Strong understanding of digital marketing channels and metrics (SEO, SEM, Social Media, Email Marketing).
• Familiarity with web analytics platforms (e.g., Google Analytics).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex data.
• Ability to work independently and manage multiple projects in a remote setting.
• Experience with A/B testing methodologies and tools.

Benefits

• Competitive salary package commensurate with experience.
• Fully remote work arrangement, offering significant flexibility.
• Opportunity to influence marketing strategies at a leading e-commerce company.
• Access to advanced analytics tools and datasets.
• Professional development and training opportunities.
• Collaborative and dynamic work culture.
• Contribution to data-driven decision-making.