Marketing Analyst

Placements24; Upington; On-site; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund

Professional development

Job summary

Placements24 in Upington, Northern Cape is seeking a Marketing Analyst to drive data-driven decisions. You will collect, clean, and analyze marketing data from digital campaigns, analytics platforms, and CRM systems to inform strategy and optimization.

You will build dashboards, analyze customer behavior and segmentation, and evaluate campaign ROI across channels. Strong Excel/SQL and visualization skills are essential for success in this role.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• 2-4 years of experience in marketing analytics or a similar role.
• Strong proficiency in data analysis tools (Excel, SQL) and data visualization software (Tableau, Power BI).
• Experience with web analytics platforms (Google Analytics) is essential.

Responsibilities

• Collect, clean, and analyze marketing data from multiple sources including digital campaigns, website analytics, CRM, and market research.
• Develop and maintain dashboards and reports to track KPIs and campaign effectiveness.
• Analyze customer behavior, segmentation and journey mapping to identify engagement and conversion opportunities.
• Evaluate ROI and effectiveness of campaigns across channels (digital, social, email).
• Identify trends and insights to provide actionable recommendations to marketing leadership.
• Conduct market research and competitive analysis to inform strategic planning.
• Collaborate with marketing to define data requirements and measurement frameworks for new initiatives.
• Use statistical techniques for data analysis and predictive modeling where applicable.
• Ensure data accuracy and integrity throughout the analysis process.

Skills

Data analysis

Excel

SQL

Tableau

Power BI

Google Analytics

R/Python

Education

Bachelor's degree in a quantitative field

Tools

Tableau

Power BI

Google Analytics

Job description

About the Role

Our client is seeking a highly analytical and data-driven Marketing Analyst to join their team in Upington, Northern Cape . This role is crucial in understanding marketing campaign performance, customer behavior, and market trends to inform strategic decisions. You will be responsible for collecting, analyzing, and interpreting marketing data, generating insightful reports, and providing recommendations for optimization across various marketing channels. The ideal candidate possesses strong quantitative skills, proficiency in data analysis tools, and a passion for leveraging data to drive marketing success. This is a key position for someone looking to contribute to marketing strategy through rigorous data analysis.

Key Responsibilities

Collect, clean, and analyze marketing data from various sources, including digital campaigns, website analytics, CRM, and market research. Develop and maintain dashboards and reports to track key marketing performance indicators (KPIs) and campaign effectiveness. Analyze customer behavior, segmentation, and journey mapping to identify opportunities for improved engagement and conversion. Evaluate the ROI and effectiveness of marketing campaigns across different channels (digital, social, email, etc.). Identify trends, patterns, and insights within the data to provide actionable recommendations to the marketing team and leadership. Conduct market research and competitive analysis to inform strategic planning. Collaborate with the marketing team to define data requirements and measurement frameworks for new initiatives. Utilize statistical techniques to perform data analysis and predictive modeling where applicable. Ensure data accuracy and integrity throughout the analysis process.

Requirements

Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field. 2-4 years of experience in marketing analytics, data analysis, or a similar role. Strong proficiency in data analysis tools such as Excel, SQL, and data visualization software (e.g., Tableau, Power BI). Experience with web analytics platforms (e.g., Google Analytics) is essential. Solid understanding of marketing principles and various marketing channels. Excellent analytical, problem-solving, and critical thinking skills. Strong communication and presentation skills, with the ability to convey complex data insights clearly. Detail-oriented with a commitment to data accuracy. Ability to work independently and as part of a team. Experience with statistical programming languages (e.g., R, Python) is a plus.

Benefits

• Our client offers a competitive salary, medical aid, and retirement fund benefits.
• Employees will receive opportunities for professional development and training in data analytics and marketing.
• The role is based in Upington, Northern Cape , providing a great work-life balance.
• Join a company that values data-driven decision-making and offers significant opportunities for growth.