Marketing Data Analyst - WhatJobs Direct

Placements24; Gqeberha; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Professional development

Hybrid work

Port Elizabeth office

Annual leave

Job summary

Placements24 is seeking a meticulous Marketing Data Analyst for a hybrid role in Port Elizabeth, Eastern Cape. You will collect, clean, and analyze data across web analytics, CRM, social media, and ad platforms to inform marketing strategies and measure campaign effectiveness.

You will develop dashboards, report KPIs, analyze customer behavior and lifetime value, and present insights to the marketing team and management.

Qualifications

• Bachelor's degree in a quantitative field.
• Minimum 3 years of experience in marketing analytics.
• Proficiency in Excel, SQL, and statistical software (R, Python).
• Experience with web analytics platforms (Google Analytics) and data visualization tools (Tableau, Power BI).
• Strong understanding of marketing principles and campaign measurement methodologies.

Responsibilities

• Collect, clean, and process marketing data from various sources (web analytics, CRM, social media, ad platforms).
• Analyze marketing campaign performance, identifying trends, insights, and areas for improvement.
• Develop and maintain marketing dashboards and reports to track KPIs.
• Analyze customer behavior, segmentation, and lifetime value.
• Provide actionable recommendations to optimize campaign performance and strategy.
• Collaborate with marketing stakeholders to define data requirements and reporting needs.
• Utilize statistical methods and data mining techniques to uncover insights.
• Ensure data accuracy, integrity, and consistency across marketing platforms.
• Stay current with data analysis tools and marketing analytics best practices.
• Present findings and insights to the marketing team and management.

Skills

Excel

SQL

R

Python

Tableau

Power BI

Marketing analytics

Data visualization

Education

Bachelor's degree in Statistics/Mathematics/Economics/Marketing

Tools

Google Analytics

Job description

About the Role

Our client, a well-established retail group with a strong presence in Port Elizabeth, Eastern Cape , is seeking a meticulous and insightful Marketing Data Analyst. This crucial role involves leveraging data to inform marketing strategies, measure campaign effectiveness, and identify opportunities for growth. The ideal candidate will possess strong analytical skills, a deep understanding of marketing principles, and proficiency in data visualization and reporting tools. You will be responsible for collecting, cleaning, and analyzing large datasets from various marketing channels, translating complex data into actionable insights for the marketing team. This hybrid role offers the opportunity to collaborate closely with the team in the office and work remotely on data analysis and report generation, providing a balanced and productive work experience.

Key Responsibilities

• Collect, clean, and process marketing data from various sources (e.g., web analytics, CRM, social media, ad platforms).
• Analyze marketing campaign performance, identifying key trends, insights, and areas for improvement.
• Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs).
• Conduct in-depth analysis to understand customer behavior, segmentation, and lifetime value.
• Provide actionable recommendations to the marketing team to optimize campaign performance and strategy.
• Collaborate with marketing stakeholders to define data requirements and reporting needs.
• Utilize statistical methods and data mining techniques to uncover insights.
• Ensure data accuracy, integrity, and consistency across all marketing platforms.
• Stay current with data analysis tools and marketing analytics best practices.
• Present findings and insights to the marketing team and management in a clear and concise manner.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.
• Minimum of 3 years of experience in marketing analytics or data analysis.
• Proficiency in data analysis tools such as Excel, SQL, and statistical software (e.g., R, Python).
• Experience with web analytics platforms (e.g., Google Analytics) and data visualization tools (e.g., Tableau, Power BI).
• Strong understanding of marketing principles and campaign measurement methodologies.
• Excellent analytical, problem-solving, and critical thinking skills.
• Ability to communicate complex data findings clearly and effectively.
• Detail-oriented with a high degree of accuracy.
• Ability to work effectively in a hybrid environment, managing time and priorities independently.

Benefits

• Our client offers a competitive salary and annual performance bonus.
• Comprehensive medical aid benefits and a retirement savings plan are provided.
• Opportunities for professional development, including advanced analytics training and certifications, are available.
• You will work in a collaborative and modern office environment in Port Elizabeth, Eastern Cape , with the flexibility of a hybrid work schedule.
• Gain exposure to diverse marketing data and contribute to impactful strategic decisions.
• We promote a healthy work-life balance and offer generous annual leave.
• Join a company that values data-driven insights and invests in its employees' growth.