Marketing Analyst

Placements24; Stellenbosch; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Professional growth opportunities

Access to analytics tools

Job summary

Placements24 in Stellenbosch is seeking a highly analytical Marketing Analyst to join our marketing team. You will measure campaign effectiveness, analyze customer behavior, and support data-driven decisions to grow ROI.

You will gather data from digital channels, build dashboards in Excel/Tableau/Power BI, and deliver insights to optimize strategies. A hybrid work model is offered to balance collaboration and flexibility.

Qualifications

• Proven experience as Marketing Analyst or similar analytical role.
• Proficient in Excel, SQL and data visualization tools.
• Experience with Google Analytics and marketing data sources.

Responsibilities

• Collect and analyze marketing data from channels such as digital advertising, social media, email, and website analytics.
• Develop and maintain dashboards and reports to track KPIs and campaign effectiveness.
• Provide insights and recommendations to optimize marketing strategies and segmentation.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Collaborate with marketing teams to define campaign measurement plans and ensure accurate data tracking.

Skills

Excel

SQL

Tableau

Power BI

Google Analytics

Data analysis

Communication

Presentation

Tools

Tableau

Power BI

Google Analytics

Job description

About the Role

Our client is seeking a highly analytical and detail-oriented Marketing Analyst to join their dynamic marketing team in Stellenbosch, Western Cape . This role is essential for measuring the effectiveness of marketing campaigns, providing insights into customer behavior, and supporting data-driven decision-making across the department. You will be responsible for gathering, analyzing, and interpreting marketing data from various sources to identify trends, opportunities, and areas for improvement. This is an exciting opportunity to contribute to strategic marketing initiatives in a fast-paced environment, leveraging data to drive business growth and enhance marketing ROI, with the benefit of a hybrid work model.

Key Responsibilities

• Collect and analyze marketing data from various channels, including digital advertising, social media, email marketing, and website analytics.
• Develop and maintain dashboards and reports to track key marketing performance indicators (KPIs) and campaign effectiveness.
• Provide insights and recommendations based on data analysis to optimize marketing strategies, improve campaign performance, and enhance customer segmentation.
• Conduct market research and competitive analysis to identify market trends and opportunities.
• Collaborate with marketing teams to define campaign measurement plans and ensure accurate data tracking.

Requirements

• Proven experience as a Marketing Analyst or in a similar analytical role.
• Strong proficiency in data analysis tools such as Excel, SQL, and data visualization software (e.g., Tableau, Power BI).
• Experience with web analytics platforms like Google Analytics.
• Excellent analytical, critical thinking, and problem-solving skills.
• Strong communication and presentation skills, with the ability to convey complex data insights clearly.

Benefits

• Competitive salary and benefits package.
• Hybrid work environment promoting work-life balance.
• Opportunities for professional growth and development in data analytics.
• Collaborative and innovative marketing team.
• Access to cutting-edge analytics tools and resources.