Marketing Data Analyst

Placements24; Klerksdorp; Hybrid; ZAR 420,000 - 620,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Professional development

Hybrid work arrangement

Job summary

Placements24 in Klerksdorp, North West, is seeking a detail-oriented Marketing Data Analyst to turn raw marketing data into actionable insights. You will collect, clean, and analyze data from web, social, email, and paid channels while collaborating with the marketing team.

The role offers hybrid work and exposure to cutting-edge analytics tools, with opportunities to influence marketing strategy in the North West region.

Qualifications

• Proven experience as a Data Analyst or Marketing Analyst.
• Strong proficiency in SQL, Python or R for data analysis.
• Experience with data visualization tools (Tableau, Power BI or Looker).

Responsibilities

• Collect, clean, and analyze marketing data from multiple channels.
• Develop dashboards and reports to visualize KPIs and trends.
• Identify insights to optimize campaigns and customer behavior.
• Collaborate with marketing managers to define data needs and measurement.
• Conduct A/B tests and experiments to assess strategies.
• Communicate findings clearly to technical and non-technical stakeholders.

Skills

SQL

Python

R

Tools

Tableau

Power BI

Looker

Job description

About the Role

Our client is looking for a detail-oriented and analytical Marketing Data Analyst to join their team in Klerksdorp . This role is pivotal in transforming raw marketing data into actionable insights that drive strategic decision-making. You will be responsible for collecting, cleaning, and analyzing data from various marketing channels to measure campaign effectiveness, identify trends, and forecast future performance. This position offers a great opportunity to work with cutting-edge analytics tools and contribute to data-informed marketing strategies within the North West region, combining office-based collaboration with remote flexibility.

Key Responsibilities

• Collect, process, and analyze large datasets from diverse marketing channels (web, social, email, paid ads).
• Develop and maintain dashboards and reports to visualize key marketing performance indicators (KPIs) and trends.
• Identify patterns, insights, and opportunities for optimization within marketing campaigns and customer behavior.
• Collaborate with marketing managers to define data requirements and support campaign measurement and analysis.
• Conduct A/B testing and other analytical experiments to assess the effectiveness of different marketing approaches.
• Communicate complex analytical findings clearly and concisely to both technical and non-technical stakeholders.

Requirements

• Proven experience as a Data Analyst , Marketing Analyst, or similar role.
• Strong proficiency in data analysis tools and languages such as SQL, Python, or R.
• Experience with data visualization tools like Tableau, Power BI, or Looker.
• Solid understanding of marketing principles and digital marketing channels.
• Excellent analytical, problem-solving, and critical thinking skills.
• Familiarity with statistical modeling and predictive analytics is a plus.

Benefits

• Competitive salary commensurate with experience.
• Comprehensive health and wellness benefits.
• Access to professional development resources and training opportunities.
• A hybrid work arrangement offering flexibility.
• Engaging work environment in Klerksdorp with opportunities to influence marketing strategy.