Marketing Analyst

Placements24; Benoni; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Competitive salary

Job summary

Placements24 is partnering with a leading financial services provider in Benoni, Gauteng, to hire a Marketing Analyst. The role focuses on collecting, cleaning, and analyzing marketing data to inform strategic decisions and optimize spend.

You will translate insights into actionable recommendations for the marketing team and senior management in a hybrid work environment. The ideal candidate holds a quantitative degree, 3+ years in marketing analytics, and proficiency with Google Analytics,

Qualifications

• Bachelor's degree in Marketing or quantitative field.
• Minimum 3 years in marketing analytics or related data analysis role.
• Proficiency in Google Analytics.
• Experience with Excel, Tableau or Power BI.
• Knowledge of SQL is advantageous.

Responsibilities

• Collect, clean, and organize marketing data from various sources.
• Analyze marketing campaign performance against defined KPIs.
• Develop reports and dashboards to visualize key metrics.
• Identify patterns in customer behavior for segmentation.
• Conduct market research and competitive analysis.
• Provide data-driven recommendations for optimization and planning.
• Collaborate with marketing teams to define tracking requirements.
• Monitor industry trends in marketing analytics and data science.
• Assist in A/B testing and experimental designs.
• Present findings to marketing teams and stakeholders.

Skills

Analytical thinking

Problem solving

Communication

Independent worker

Education

Bachelor's degree in Marketing or quantitative field

Tools

Google Analytics

Excel

Tableau

Power BI

SQL

Job description

About the Role

Our client, a leading financial services provider based in Benoni, Gauteng, is seeking a meticulous and data-driven Marketing Analyst to join their expanding marketing department.

This role is essential for providing critical insights into marketing campaign performance, customer behavior, and market trends. You will be responsible for collecting, analyzing, and interpreting marketing data to inform strategic decision-making and optimize marketing spend. The ideal candidate possesses strong analytical skills, proficiency in data visualization tools, and a solid understanding of marketing principles. This is a hybrid role, offering a blend of in-office collaboration and remote flexibility. We are looking for an individual who can translate complex data into clear, actionable recommendations for the marketing team and senior management. Your work will directly contribute to enhancing marketing effectiveness and driving business growth.

Key Responsibilities

• Collect, clean, and organize marketing data from various sources, including web analytics, CRM, social media, and campaign platforms.


• Analyze marketing campaign performance, measuring effectiveness against defined KPIs and objectives.


• Develop reports and dashboards to visualize key marketing metrics and trends for stakeholders.


• Identify patterns and insights in customer behavior data to inform segmentation and personalization strategies.


• Conduct market research and competitive analysis to identify opportunities and threats.


• Provide data-driven recommendations for campaign optimization, budget allocation, and strategic planning.


• Collaborate with marketing teams to define tracking requirements and ensure accurate data capture.


• Monitor industry trends and best practices in marketing analytics and data science.


• Assist in A/B testing and other experimental designs to measure the impact of marketing initiatives.


• Present findings and insights to marketing teams and other internal stakeholders in a clear and concise manner.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related quantitative field.


• Minimum of 3 years of experience in marketing analytics or a related data analysis role.


• Proficiency in using web analytics tools such as Google Analytics.


• Experience with data analysis and visualization tools (e.g., Excel, Tableau, Power BI).


• Strong understanding of statistical concepts and analytical techniques.


• Familiarity with CRM systems and marketing automation platforms is a plus.


• Excellent analytical, problem-solving, and critical-thinking skills.


• Strong attention to detail and accuracy.


• Effective communication and presentation skills, with the ability to explain complex data to non-technical audiences.


• Ability to work independently and as part of a team in a hybrid work environment.


• Knowledge of SQL or other database query languages is advantageous.

Benefits

• Competitive salary package commensurate with experience.


• Hybrid work model providing a balance between office and remote work.


• Opportunities for professional development and advanced training in analytics.


• Work for a reputable financial services company in Benoni, Gauteng.


• Contribute to data-driven decision-making and marketing strategy.


• Collaborative team environment and exposure to diverse analytical challenges.


• Standard employee benefits.