Marketing Data Analyst

Placements24; George; Hybrid; ZAR 350.000 - 550.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Competitive salary

Medical aid & retirement fund

Zusammenfassung

Placements24 in George, Western Cape, is seeking a Marketing Data Analyst to translate data into actionable insights that guide marketing strategy and drive business growth.

You will develop dashboards, analyze campaign performance, and collaborate with marketing managers to measure success and optimize resource allocation. This hybrid role blends in-office collaboration with remote flexibility and offers opportunities for professional growth.

Qualifikationen

• Bachelor's or higher in a quantitative field (Statistics, Mathematics, Economics, Marketing, CS).
• Proven experience as a Data Analyst in marketing context preferred.
• Proficiency with SQL, Python (Pandas/NumPy), or R.
• Strong data visualization experience (Tableau/Power BI).
• Solid marketing metrics knowledge (CPA, CTR, LTV).
• Excellent analytical and problem-solving skills with attention to detail.
• Effective communication for both technical and non-technical stakeholders.
• Experience with statistical modeling and predictive analytics is a plus.
• Ability to work independently and in a hybrid environment.

Aufgaben

• Collect, clean, and analyze large datasets related to marketing campaigns, customer interactions, and website performance.
• Develop and maintain dashboards and reports using data visualization tools (Tableau, Power BI) to track KPIs.
• Identify trends and anomalies to provide insights on customer behavior and campaign effectiveness.
• Conduct A/B tests and experiments to optimize marketing efforts and conversions.
• Collaborate with marketing managers to define goals, measure success, and provide data-driven recommendations.
• Perform segmentation analysis to target audiences and tailor messaging.
• Stay up-to-date with data analysis techniques and marketing technologies.
• Present findings clearly to stakeholders to support strategic decisions.

Kenntnisse

SQL

Python

R

Tableau

Power BI

Statistics

Communication

Problem solving

Ausbildung

Bachelor's degree in Statistics / Mathematics / Economics / Marketing / Computer Science

Tools

SQL

Python (Pandas, NumPy)

R

Tableau

Power BI

Jobbeschreibung

About the Role

Our client is looking for a skilled Marketing Data Analyst to join their team in **George, Western Cape**. This role is central to understanding campaign performance, customer behavior, and market trends. You will be instrumental in translating complex data into actionable insights that guide our marketing strategies and drive business growth. The ideal candidate will possess a strong analytical mindset, a keen eye for detail, and the ability to communicate findings effectively to both technical and non-technical stakeholders. This hybrid position offers a blend of in-office collaboration and remote flexibility, allowing for a balanced approach to work. You will work closely with the marketing department to measure, analyze, and report on the effectiveness of various marketing initiatives, ensuring optimal resource allocation and campaign success.

Key Responsibilities

• Collect, clean, and analyze large datasets related to marketing campaigns, customer interactions, and website performance.
• Develop and maintain dashboards and reports using data visualization tools (e.g., Tableau, Power BI) to track key marketing KPIs.
• Identify trends, patterns, and anomalies in data to provide insights into customer behavior and campaign effectiveness.
• Conduct A/B testing and other experiments to optimize marketing efforts and improve conversion rates.
• Collaborate with marketing managers to define campaign goals, measure success, and provide data-driven recommendations.
• Perform segmentation analysis to identify target audiences and personalize marketing messages.
• Stay up-to-date with the latest data analysis techniques and marketing technologies.
• Present findings and insights clearly and concisely to stakeholders, supporting strategic decision-making.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, Computer Science, or a related quantitative field.
• Proven experience as a Data Analyst or in a similar analytical role, preferably within a marketing context.
• Proficiency in data manipulation and analysis tools such as SQL, Python (Pandas, NumPy), or R.
• Strong experience with data visualization tools like Tableau, Power BI, or similar.
• Solid understanding of marketing principles and common marketing metrics (e.g., CPA, CTR, LTV).
• Excellent analytical and problem-solving skills with a strong attention to detail.
• Effective communication and presentation skills, with the ability to explain complex data to non-experts.
• Experience with statistical modeling and predictive analytics is a plus.
• Ability to work independently and collaboratively in a hybrid work environment.

Benefits

Our client offers a competitive salary, comprehensive medical aid, retirement fund contributions, and opportunities for professional growth and development. Enjoy the benefits of a hybrid work model, combining the advantages of in-office teamwork and remote flexibility. You'll have access to training programs and resources to enhance your analytical and marketing knowledge. Join a supportive and innovative team environment where your contributions are valued and recognized. This is an excellent opportunity to advance your career in data analytics within the vibrant marketing sector of George, Western Cape .