Senior Marketing Analyst

Placements24; Mossel Bay; On-site; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Advanced analytics tools

Professional development

Mossel Bay location

Job summary

Placements24 in Mossel Bay, Western Cape, is seeking a Senior Marketing Analyst to turn data into strategic insights. You will dissect market trends, evaluate campaigns, and optimize spend across channels.

The ideal candidate has a master’s in a quantitative field, 7+ years in marketing analytics, and expertise in R/Python, SQL, and data visualization tools (Tableau/Power BI). You will present actionable recommendations to senior management.

Qualifications

• Master's degree in a quantitative field.
• 7+ years of experience in marketing analytics or a similar role.
• Proficiency in R or Python and advanced Excel.
• Experience with SQL and data visualization tools (Tableau, Power BI).

Responsibilities

• Design and execute marketing data analysis projects to uncover actionable insights.
• Develop and maintain dashboards and reports for marketing KPIs across channels.
• Conduct A/B tests to optimize campaigns and website performance.
• Analyze customer segmentation, lifetime value, and churn models.
• Collaborate with marketing managers and BI teams to translate data into recommendations.
• Identify opportunities for marketing automation and efficiency improvements.
• Present findings to senior management and stakeholders.
• Stay updated on analytical tools and industry best practices.

Skills

Marketing analytics

Statistical analysis

Presentation skills

Project management

Education

Master's degree in Statistics/Mathematics/Economics/Marketing Analytics

Tools

R

Python

SPSS

Tableau

Power BI

SQL

Excel

Job description

About the Role

Our client, a leading enterprise situated in the scenic coastal town of **Mossel Bay, Western Cape**, is actively seeking a highly analytical and results-oriented Senior Marketing Analyst. This critical role will be responsible for dissecting market trends, evaluating campaign effectiveness, and providing data-driven insights to guide strategic marketing decisions. The ideal candidate will possess a strong quantitative background, exceptional analytical skills, and a comprehensive understanding of marketing principles. You will play a key role in optimizing marketing spend and identifying new growth avenues for our client within the vibrant **Mossel Bay** region.

Key Responsibilities

• Design and execute sophisticated marketing data analysis projects to uncover actionable insights.
• Develop and maintain dashboards and reports to track key marketing performance indicators (KPIs) across all channels.
• Conduct A/B testing and other experimental designs to optimize marketing campaigns and website performance.
• Analyze customer segmentation, lifetime value, and churn prediction models.
• Collaborate closely with marketing managers and the broader business intelligence team to translate data into strategic recommendations.
• Identify opportunities for marketing automation and efficiency improvements.
• Present findings and recommendations to senior management and relevant stakeholders.
• Stay updated on the latest analytical tools, methodologies, and industry best practices.

Requirements

• Master's degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field.
• Minimum of 7 years of experience in marketing analytics, data analysis, or a similar role.
• Proficiency in statistical analysis software (e.g., R, Python, SPSS) and advanced Excel skills.
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Strong understanding of marketing principles, digital marketing channels, and customer behavior.
• Excellent presentation and communication skills, with the ability to explain complex data to non-technical audiences.
• Demonstrated ability to manage multiple projects and meet deadlines in a dynamic environment.
• Experience with SQL and database management is highly desirable.

Benefits

• A competitive salary package reflecting your expertise and contribution.
• An opportunity to work with a respected organization in **Mossel Bay, Western Cape**.
• Access to advanced analytics tools and technologies.
• Support for professional development and continuing education.
• A dynamic work environment that values data-driven insights.
• Contribution to shaping impactful marketing strategies.