Marketing Data Analyst

Placements24; Centurion; Hybrid; ZAR 450,000 - 700,000; Full time

Benefits offered by this job

Competitive salary

Health and retirement benefits

Access to analytics tools

Professional development

Remote work flexibility

Job summary

Placements24 is seeking a Marketing Data Analyst in Centurion, Gauteng to dive into marketing data and extract actionable insights that inform strategic decisions, optimize campaigns, and drive business growth.

You will measure marketing effectiveness across channels, develop dashboards, and collaborate with marketing and sales to define measurement frameworks and improve ROI. This role offers remote work flexibility.

Qualifications

• Bachelor’s degree in a quantitative field is required.
• 3+ years of experience in marketing analytics or data analysis.
• Proficient in SQL and data visualization tools (Tableau/Power BI).

Responsibilities

• Collect, clean, and analyze marketing data from multiple channels.
• Develop dashboards and reports to visualize KPIs and trends.
• Analyze customer behavior, campaign performance, and ROI.
• Identify optimization opportunities in strategies and budgets.
• Collaborate with marketing and sales to define measurement frameworks.
• Present findings clearly to technical and non-technical audiences.

Skills

Analytical mindset

Problem-solving

Attention to detail

Education

Bachelor's degree in Statistics/Data Science/Marketing Analytics/Economics

Tools

SQL

Tableau

Power BI

Job description

About the Role

Our client is seeking a highly analytical and results-oriented Marketing Data Analyst to join their expanding marketing team in Centurion, Gauteng . This pivotal role involves diving deep into marketing data to extract actionable insights that will inform strategic decisions, optimize campaign performance, and drive business growth. You will be responsible for measuring the effectiveness of marketing initiatives and identifying opportunities for improvement across all channels. This position offers a fantastic opportunity to work with complex datasets, utilize advanced analytical tools, and contribute significantly to the data-driven culture of the organization, with potential for remote work flexibility.

Key Responsibilities

• Collect, clean, and analyze large datasets from various marketing channels, including website analytics, campaign data, and customer databases.
• Develop and maintain dashboards and reports to visualize key marketing performance indicators (KPIs) and trends for stakeholders.
• Perform in-depth analysis to understand customer behavior, campaign effectiveness, and marketing ROI.
• Identify patterns and opportunities for optimization in marketing strategies, budget allocation, and customer segmentation.
• Collaborate with marketing and sales teams to define measurement frameworks and ensure accurate data tracking.
• Present findings and strategic recommendations clearly and concisely to both technical and non-technical audiences.

Requirements

• Bachelor's degree in Statistics, Data Science, Marketing Analytics, Economics, or a related quantitative field.
• 3+ years of experience in a marketing analytics or data analysis role.
• Strong proficiency in SQL for data extraction and manipulation.
• Expertise in data visualization tools such as Tableau, Power BI, or similar.
• Experience with statistical analysis and modeling techniques.
• Excellent analytical and problem-solving skills, with a strong attention to detail.

Benefits

• Highly competitive salary and bonus structure.
• Comprehensive health, retirement, and insurance benefits.
• Access to cutting-edge data analytics tools and software.
• Opportunities for continuous learning and professional development in data science and marketing analytics.
• Remote work flexibility to support work-life integration.