Senior Digital Marketing & E-commerce Analyst

Placements24; Centurion; Hybrid; ZAR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Remote work flexibility

Competitive salary

Job summary

Placements24 seeks a Senior Digital Marketing & E-commerce Analyst who thrives on turning complex data into actionable strategies. You will derive insights from multiple data sources, build dashboards, and guide marketing spend and site optimizations to grow e-commerce revenue.

This role supports cross-functional teams and requires strong SQL, analytics, and visualization skills. The ideal candidate has a master's in a quantitative field, 7+ years in analytics, and experience with Google/Adobe

Qualifications

• Master's degree in Statistics, Economics, Data Science, Marketing Analytics, or related field.
• 7+ years of experience in digital marketing analytics or e-commerce analytics.
• Advanced proficiency in web analytics tools (Google Analytics, Adobe Analytics, etc.).
• Experience with data visualization tools (Tableau, Power BI).
• Strong SQL skills for data extraction/manipulation.
• Statistical analysis and modeling capabilities.
• Understanding of digital marketing channels and performance metrics.
• Excellent analytical, problem-solving, and communication skills.
• Experience with A/B testing methodologies and tools.

Responsibilities

• Analyze large data volumes from sources (website analytics, CRM, social, ads) to identify trends.
• Develop dashboards and reports to track KPIs for marketing and e-commerce.
• Analyze campaign performance, customer behavior, conversion funnels, and A/B tests.
• Provide data-driven recommendations to optimize spend and website conversions.
• Conduct market research and competitive analysis for opportunities/threats.
• Collaborate with marketing, product, and sales to understand data needs.
• Identify opportunities for data collection/reporting automation.
• Stay updated on trends in digital analytics and marketing tech.
• Develop predictive models to forecast outcomes and CLV.
• Explain findings clearly to technical and non-technical stakeholders.

Skills

Analytical thinking

Communication

Problem solving

Statistical modeling

Education

Master's degree in Statistics or Data Science

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

SQL

A/B testing

Job description

About the Role

Our client, a leading player in the digital commerce space, is looking for a highly analytical and strategic Senior Digital Marketing & E-commerce Analyst to join their team. This role, which can be performed remotely from Centurion, Gauteng , will be instrumental in deriving actionable insights from complex data sets to optimize marketing campaigns, enhance user experience, and drive e-commerce revenue growth. The ideal candidate possesses a strong quantitative background, expertise in data analysis tools, and a deep understanding of digital marketing and e-commerce performance metrics. If you excel at translating data into strategic recommendations, this is an exceptional opportunity.

Key Responsibilities

• Analyze large volumes of data from various sources, including website analytics, CRM, social media, and advertising platforms, to identify key trends and patterns.
• Develop and maintain dashboards and reports to track performance against KPIs for digital marketing and e-commerce initiatives.
• Provide in-depth analysis of campaign performance, customer behavior, conversion funnels, and A/B test results.
• Formulate data-driven recommendations to optimize marketing spend, improve website conversion rates, and enhance customer engagement.
• Conduct market research and competitive analysis to identify new opportunities and threats in the digital landscape.
• Collaborate closely with marketing, product, and sales teams to understand their data needs and provide analytical support.
• Identify opportunities for process improvements and automation in data collection and reporting.
• Stay abreast of the latest trends and best practices in digital analytics, e-commerce, and marketing technology.
• Develop predictive models to forecast marketing outcomes and customer lifetime value.
• Communicate complex analytical findings clearly and concisely to both technical and non-technical stakeholders.

Requirements

• Master's degree in Statistics, Economics, Data Science, Marketing Analytics, or a related quantitative field.
• Minimum of 7 years of experience in digital marketing analytics, e-commerce analytics, or a related data analysis role.
• Advanced proficiency in web analytics tools such as Google Analytics, Adobe Analytics, etc.
• Strong experience with data visualization tools (e.g., Tableau, Power BI).
• Expertise in SQL for data extraction and manipulation.
• Proficiency in statistical analysis and modeling techniques.
• Understanding of digital marketing channels (SEO, SEM, Social Media, Email Marketing) and their performance metrics.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex data insights effectively.
• Experience with A/B testing methodologies and tools is essential.

Benefits

• Our client offers a competitive salary, performance bonuses, and a comprehensive benefits package.
• This role offers the flexibility of being fully remote, with the ability to work from your preferred location in or around Centurion, Gauteng .
• You will have access to cutting-edge analytical tools and platforms, opportunities for professional development and advanced training, and the chance to work on impactful projects that shape the company's digital strategy.