Marketing Data Analyst

Placements24; Benoni; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Hybrid work arrangement

Professional development

Health and wellness benefits

Data-driven culture

Job summary

Placements24 is seeking a Marketing Data Analyst in Benoni to transform raw marketing data into actionable insights that guide strategic decision-making and optimize campaign performance.

You will collect, clean, and analyze data from digital channels, develop dashboards, and present findings to stakeholders, helping to improve engagement and ROI across campaigns.

Qualifications

• Bachelor's degree in a quantitative field or related discipline.
• Proven experience as Marketing Data Analyst or similar role.
• Proficient in Excel, SQL and data visualization tools (Tableau/Power BI).
• Experience with Google Analytics and marketing analytics platforms.

Responsibilities

• Collect, clean, and organize data from multiple marketing channels.
• Analyze campaign performance, website traffic and customer behavior to identify trends.
• Develop dashboards and reports to track KPIs for stakeholders.
• Provide data-driven recommendations to optimize marketing strategies.
• Conduct A/B testing analysis and interpret results for improvements.
• Collaborate with marketing to define data requirements and attribution.

Skills

Analytical thinking

Problem solving

Communication skills

Education

Bachelor's degree (Marketing/Statistics/Economics/CS)

Tools

Excel

SQL

Tableau

Power BI

Google Analytics

Job description

About the Role

Our client is seeking a highly analytical and detail-oriented Marketing Data Analyst to join their team in Benoni. This role is critical for transforming raw marketing data into actionable insights that guide strategic decision-making and optimize campaign performance. You will be responsible for collecting, cleaning, analyzing, and reporting on various marketing data sources to identify trends, measure effectiveness, and uncover opportunities for growth. This position offers a rewarding opportunity for a data enthusiast to make a significant impact on marketing strategies and campaign success.

Key Responsibilities

• Collect, clean, and organize data from various marketing channels, including digital advertising, social media, email, and website analytics.
• Analyze marketing campaign performance, website traffic, and customer behavior data to identify key trends, patterns, and insights.
• Develop and maintain dashboards and reports that visualize marketing data and track key performance indicators (KPIs) for stakeholders.
• Provide data-driven recommendations to optimize marketing strategies, improve campaign effectiveness, and enhance customer engagement.
• Conduct A/B testing analysis and provide insights on campaign variations to improve conversion rates.
• Collaborate with marketing team members to define data requirements and ensure accurate tracking and attribution.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Computer Science, or a related quantitative field.
• Proven experience as a Marketing Data Analyst or in a similar analytical role.
• Proficiency in data analysis tools such as Excel, SQL, and data visualization tools (e.g., Tableau, Power BI).
• Experience with marketing analytics platforms like Google Analytics is essential.
• Strong understanding of marketing principles and various digital marketing channels.
• Excellent analytical, problem-solving, and communication skills.

Benefits

• Competitive salary commensurate with experience.
• Hybrid work arrangement offering a balance between office collaboration and remote flexibility.
• Opportunities for professional development and advanced data analytics training.
• Comprehensive health and wellness benefits package.
• A data-centric work environment that values insights and continuous improvement.