Digital Marketing Analyst

Placements24; Bloemfontein; Hybrid; ZAR 300,000 - 480,000; Full time

Benefits offered by this job

Hybrid work model

Bonuses based on performance

Medical benefits

Retirement benefits

Professional training

Job summary

Placements24 is seeking a Data-Driven Digital Marketing Analyst in Bloemfontein. You will collect, analyze, and interpret marketing data to guide strategic decisions and improve campaign effectiveness.

The role blends in-person collaboration with remote flexibility within a hybrid model. You will leverage Google Analytics, data visualization tools, and analytics methodologies to inform optimization efforts across e-commerce and social channels.

Qualifications

• Proven ability to analyze marketing data and extract actionable insights.
• Experience with GA or similar analytics platforms.
• Ability to create and interpret dashboards and visualizations.

Responsibilities

• Track, measure, and analyze performance of digital marketing campaigns across channels.
• Develop regular reports and dashboards with key trends and insights.
• Monitor website traffic, user behavior, and conversions using analytics tools.
• Conduct A/B testing to optimize pages and messages.
• Collaborate with the marketing team to define KPIs and ensure data accuracy.

Skills

Analytical skills

Data analysis tools

Data visualization

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

About the Role

Our client is seeking a data-driven and insightful Digital Marketing Analyst to join their team in Bloemfontein . This role is central to understanding and optimizing the performance of all digital marketing initiatives, with a focus on e-commerce and social media engagement. You will be responsible for collecting, analyzing, and interpreting marketing data to provide actionable insights that guide strategic decisions and improve campaign effectiveness. This hybrid position offers a chance to work closely with the marketing team while enjoying some remote flexibility, contributing to a data-informed marketing culture.

Key Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across various channels (SEO, SEM, social media, email).
• Develop regular performance reports and dashboards, highlighting key trends, insights, and recommendations for improvement.
• Utilize web analytics tools (e.g., Google Analytics) to monitor website traffic, user behavior, and conversion rates.
• Conduct A/B testing and other experiments to optimize website performance, landing pages, and marketing messages.
• Collaborate with marketing teams to define key performance indicators (KPIs) and ensure data accuracy and integrity.

Requirements

• Proven experience as a Digital Marketing Analyst or in a similar data-focused marketing role.
• Strong analytical skills with proficiency in data analysis tools and methodologies.
• Expertise in Google Analytics, Adobe Analytics, or similar web analytics platforms.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent understanding of digital marketing channels, e-commerce, and social media metrics.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive medical and retirement benefits.
• Opportunities for advanced training in data analytics and digital marketing.
• A data-centric work environment within a supportive team in Bloemfontein .