Marketing Data Analyst

Placements24; Cape Town; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Retirement savings plan

Professional development opportunities

Cape Town work environment

Job summary

Placements24 in Cape Town seeks a Marketing Data Analyst to uncover insights from marketing data and drive strategic decisions. You will collect, process, and analyze large datasets to identify trends and optimize campaigns.

The role requires turning data into actionable intelligence with a strong mix of technical and marketing know-how. The ideal candidate will have 3+ years in a similar role, proficiency in SQL, Python/R, Excel, and data visualization tools.

Qualifications

• Bachelor's degree in a quantitative field required.
• 3+ years experience as a Marketing Data Analyst or similar role.
• Proficiency with SQL, Python/R, and Excel needed.
• Experience with Tableau/Power BI/Google Data Studio for data visualization.

Responsibilities

• Collect, clean, and analyze marketing data from sources like web analytics, CRM, and campaigns.
• Develop and maintain dashboards and reports tracking key marketing KPIs and campaigns.
• Identify trends and anomalies; provide actionable insights and strategic recommendations.
• Conduct A/B tests and other experiments to measure impact of marketing initiatives.
• Collaborate with marketing managers to understand data needs and provide analytical support.
• Stay updated on data analysis techniques and marketing tech.

Skills

Analytical thinking

Problem solving

Communication skills

Education

Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or related field

Tools

SQL

Python/R

Excel

Tableau

Power BI

Google Data Studio

Job description

About the Role

Our client is seeking a highly analytical Marketing Data Analyst to join their growing team in Cape Town . This role is crucial for uncovering insights from marketing data to drive strategic decisions and campaign optimization. You will be responsible for collecting, processing, and analyzing large datasets to identify trends, measure campaign effectiveness, and provide recommendations that enhance customer acquisition and retention. The ideal candidate possesses a strong blend of technical skills, marketing acumen, and a passion for turning data into actionable intelligence, working within a vibrant and innovative company culture.

Key Responsibilities

• Collect, clean, and analyze marketing data from various sources, including web analytics, CRM, and campaign platforms.
• Develop and maintain dashboards and reports to track key marketing KPIs and campaign performance.
• Identify trends, patterns, and anomalies in marketing data to provide actionable insights and strategic recommendations.
• Conduct A/B testing and other experimental designs to measure the impact of marketing initiatives.
• Collaborate with marketing managers and stakeholders to understand their data needs and provide analytical support.
• Stay abreast of the latest data analysis techniques and marketing technologies.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field.
• Proven experience (3+ years) as a Marketing Data Analyst or similar role.
• Proficiency in data analysis tools such as SQL, Python/R, and Excel.
• Experience with data visualization tools like Tableau, Power BI, or Google Data Studio.
• Strong understanding of marketing principles and digital marketing channels.
• Excellent analytical, problem-solving, and communication skills.

Benefits

• Competitive salary commensurate with experience.
• Comprehensive health insurance and retirement savings plan.
• Opportunities for professional development and certifications in data analytics.
• Dynamic work environment in the heart of Cape Town . Access to the latest analytics tools and technologies.