Digital Marketing Analyst

Placements24; George; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Health and wellness benefits

Retirement savings plan

Hybrid work model in George

Job summary

Placements24 is seeking a Digital Marketing Analyst to join our client, an analytics and insights firm, in a Hybrid role based in George, Western Cape. You will measure, analyze, and report on digital campaigns across SEO, SEM, social, email, and display to drive ROI.

The ideal candidate has strong quantitative skills, experience with analytics tools, and the ability to translate data into actionable insights for campaign optimization and forecasting.

Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or related quantitative field.
• 2–4 years of digital marketing analytics experience.
• Proficiency with Google Analytics and/or Adobe Analytics.

Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns (SEO, SEM, social media, email, display advertising).
• Develop and maintain dashboards and reports to visualize KPIs.
• Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to gather and interpret data.
• Identify trends, patterns, and insights to provide actionable recommendations for campaign optimization.
• Collaborate with marketing teams to define campaign goals, tracking requirements, and reporting needs.
• Conduct A/B testing analysis and provide insights for improving conversion rates.
• Perform market research and competitor analysis using data-driven tools.
• Stay updated on trends and best practices in digital marketing analytics and data visualization.

Skills

Analytical thinking

Data interpretation

Communication skills

Problem solving

Education

Bachelor's degree in Statistics or related field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Excel

Job description

About the Role Our client, a dynamic analytics and insights firm, is seeking a highly analytical and detail-oriented Digital Marketing Analyst to join their expanding team. This role, operating on a Hybrid model in George, Western Cape, will focus on measuring, analyzing, and reporting on the performance of digital marketing campaigns across various channels. You will be responsible for providing critical data-driven insights to optimize marketing strategies, improve ROI, and inform future campaign planning. The ideal candidate possesses strong quantitative skills, proficiency in analytics tools, and a passion for uncovering actionable insights from complex data sets. This is an excellent opportunity to contribute to data-informed decision-making within a forward-thinking company.

Key Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns (SEO, SEM, social media, email, display advertising).
• Develop and maintain comprehensive dashboards and reports to visualize key performance indicators (KPIs).
• Utilize web analytics tools (e.g., "Google Analytics, Adobe Analytics") to gather and interpret data.
• Identify trends, patterns, and insights within the data to provide actionable recommendations for campaign optimization.
• Collaborate with marketing teams to define campaign goals, tracking requirements, and reporting needs.
• Conduct A/B testing analysis and provide insights for improving conversion rates.
• Perform market research and competitor analysis using data-driven tools.
• Stay updated on the latest trends and best practices in digital marketing analytics and data visualization.
• Assist in forecasting marketing performance and budget allocation based on historical data.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related quantitative field.
• 2-4 years of experience in digital marketing analytics or a similar analytical role.
• Strong proficiency in Google Analytics and/or Adobe Analytics.
• Experience with data visualization tools (e.g., "Tableau, Power BI") is a plus.
• Advanced skills in Microsoft Excel or Google Sheets for data analysis.
• Solid understanding of digital marketing channels and their respective metrics.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong attention to detail and accuracy in data reporting.
• Good communication skills, with the ability to translate complex data into understandable insights.
• Must be able to work in a Hybrid capacity within the George, Western Cape area.

Benefits

• Our client offers a competitive salary, comprehensive health and wellness benefits, a retirement savings plan, and opportunities for professional development and training.
• Employees benefit from a collaborative work environment that values data-driven insights and continuous learning.
• This role offers the flexibility of a hybrid work model, blending remote work with in-office collaboration in our George office.