Digital Marketing Analyst - E-commerce

Placements24; Bloemfontein; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Bonuses

Hybrid work

Health insurance

Retirement savings plan

Training in data analytics

Collaborative environment

Job summary

Placements24 is seeking a data-driven Digital Marketing Analyst in Bloemfontein to track, analyze, and report on digital campaigns and e-commerce performance. You will provide insights that guide strategy, help optimize spend, and uncover growth opportunities.

The role demands strong analytical skills, proficiency with GA/Adobe Analytics, and experience with Tableau/Power BI. A hybrid working model and a focus on data-led decision making are offered.

Qualifications

• Proven experience as a Digital Marketing Analyst or similar role.
• Strong proficiency in web analytics tools (GA/Adobe).
• Experience with data visualization tools (Tableau/Power BI) is a plus.
• Excellent analytical, quantitative, and problem-solving skills.
• Ability to translate complex data into actionable insights for non-technical stakeholders.
• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or related quantitative field.

Responsibilities

• Track, measure, and analyze performance of digital marketing campaigns across channels (SEO, SEM, social, email).
• Develop and maintain dashboards and reports visualizing KPIs for marketing and e-commerce.
• Analyze website traffic, user behavior, conversion rates, and customer journeys.
• Provide actionable recommendations to optimize campaign performance and ROI.
• Collaborate with marketing and sales to set goals and interpret results.
• Identify trends to inform future strategies and budget allocation.

Skills

Web analytics

Data visualization

Analytical thinking

Insight communication

Education

Bachelor's degree in a quantitative field (Statistics/Math/Economics/Marketing)

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

About the Role

Our client is looking for a data-driven Digital Marketing Analyst to join their team in Bloemfontein. This role is essential for tracking, analyzing, and reporting on the performance of all digital marketing campaigns and e-commerce activities. You will provide critical insights that guide marketing strategy, optimize campaign spend, and identify opportunities for growth. If you have a strong analytical mindset and a passion for understanding consumer behavior in the digital space, this is an excellent opportunity to make a significant impact within the Free State business community.

Key Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across various channels (SEO, SEM, social media, email).
• Develop and maintain dashboards and reports that visualize key performance indicators (KPIs) for marketing and e-commerce.
• Conduct in-depth analysis of website traffic, user behavior, conversion rates, and customer journeys.
• Provide actionable recommendations to optimize campaign performance, improve user experience, and increase ROI.
• Collaborate with the marketing and sales teams to set campaign goals and interpret results.
• Identify trends and insights within the data to inform future marketing strategies and budget allocation.

Requirements

• Proven experience as a Digital Marketing Analyst, Data Analyst, or similar role with a focus on digital marketing.
• Strong proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical, quantitative, and problem-solving skills.
• Ability to translate complex data into clear, actionable insights for non-technical stakeholders.
• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field.

Benefits

• Competitive salary and performance-related bonuses.
• Hybrid working model offering a blend of office and remote work.
• Comprehensive health insurance and retirement savings plan.
• Opportunities for advanced training in data analytics and digital marketing.
• A collaborative and intellectually stimulating work environment.