E-commerce Marketing Analyst

Placements24; Bloemfontein; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary & bonuses

Medical & retirement benefits

Professional development

Data-driven culture

Job summary

Placements24 in Bloemfontein is seeking an E-commerce Marketing Analyst who thrives on data-driven insights to optimize campaigns and customer journeys. You will collect, analyze, and report across website analytics, email, social media, and paid channels to inform strategic marketing decisions.

In this role, you will build dashboards, track KPIs like CAC and ROI, perform A/B testing analyses, and identify opportunities for growth.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics or related quantitative field.
• Proven experience in e-commerce analytics and marketing data analysis.
• Strong ability to interpret data sets and generate actionable insights.

Responsibilities

• Collect and analyze data from marketing channels, including website analytics, social media, email campaigns, and paid advertising.
• Develop and maintain dashboards and reports to track KPIs such as conversion rates, CAC, and ROI.
• Identify trends, patterns, and insights within the data to inform marketing strategy optimization.
• Conduct A/B testing analysis and provide insights on campaign effectiveness and areas for improvement.
• Monitor market trends and competitor activities to inform marketing strategies.
• Collaborate with the marketing team to define campaign goals and measure their success.

Skills

E-commerce analytics

Web analytics

Data visualization

Statistical analysis

A/B testing

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

About the Role

Our client is seeking a data-driven and insightful E-commerce Marketing Analyst to join their growing team in Bloemfontein . This role is essential for understanding campaign performance, customer behavior, and market trends to inform strategic marketing decisions. You will be responsible for collecting, analyzing, and reporting on data from various marketing channels to identify opportunities for optimization and growth. This is a key position for someone passionate about leveraging data to drive success in the competitive e-commerce landscape.

Key Responsibilities

• Collect and analyze data from various marketing channels, including website analytics, social media, email campaigns, and paid advertising.


• Develop and maintain dashboards and reports to track key performance indicators (KPIs) such as conversion rates, customer acquisition cost, and ROI.


• Identify trends, patterns, and insights within the data to provide actionable recommendations for marketing strategy optimization.


• Conduct A/B testing analysis and provide insights on campaign effectiveness and areas for improvement.


• Monitor market trends and competitor activities to inform marketing strategies.


• Collaborate with the marketing team to define campaign goals and measure their success.

Requirements

• Proven experience as a Marketing Analyst or similar role, with a strong focus on e-commerce.


• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).


• Strong analytical and quantitative skills, with the ability to interpret complex data sets.


• Experience with statistical analysis and A/B testing methodologies.


• Excellent communication and presentation skills, with the ability to translate data into actionable insights.


• Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field.

Benefits

• Competitive annual salary and performance bonuses.


• Comprehensive medical and retirement benefits.


• Opportunities for professional development and advanced training in data analytics.


• Hybrid work model offering flexibility in Bloemfontein.


• A data-centric work environment that values informed decision-making.