Social Media Analyst

Placements24; Benoni; On-site; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Competitive pay

Health insurance

Professional development

Data-driven culture

Job summary

Placements24 is seeking a highly analytical Social Media Analyst to join our marketing team in Benoni. You will track performance across platforms, generate insights, and translate data into actionable strategies to boost brand visibility and engagement.

The role emphasizes strong reporting, data visualization, and collaboration with cross-functional teams to optimize campaigns and drive data-driven decision-making in a dynamic environment.

Qualifications

• Proven experience as a Social Media Analyst or similar role with focus on social media.
• Strong analytical and data interpretation abilities.
• Excellent reporting and communication skills.

Responsibilities

• Monitor, track, and analyze social media performance across platforms.
• Develop and generate regular reports on key metrics (engagement, reach, impressions, sentiment).
• Identify trends and insights to inform strategy and optimization of campaigns.
• Conduct competitive analysis to benchmark performance and best practices.
• Provide actionable recommendations to improve content, targeting, and campaigns.

Skills

Analytical skills

Reporting skills

Data visualization

Education

Bachelor's degree in Marketing, Statistics, Economics

Tools

Google Analytics

Sprout Social

Brandwatch

Job description

About the Role

Our client is seeking a highly analytical and insightful Social Media Analyst to join their marketing department in Benoni . This role is critical for understanding and optimizing our client's social media performance, translating data into actionable strategies that enhance brand visibility and customer engagement. You will be responsible for tracking key metrics, identifying trends, and providing recommendations to improve campaign effectiveness across all relevant platforms. The ideal candidate possesses a strong quantitative background, excellent reporting skills, and a passion for leveraging data to drive social media success within a dynamic team environment.

Key Responsibilities

• Monitor, track, and analyze social media performance across all relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Develop and generate regular reports on key social media metrics, including engagement rates, reach, impressions, and sentiment.
• Identify trends, patterns, and insights within social data to inform strategic decisions and campaign optimization.
• Conduct competitive analysis to benchmark performance and identify best practices.
• Provide actionable recommendations to the social media and marketing teams to improve content, targeting, and campaign strategies.
• Collaborate with cross-functional teams to ensure accurate data collection and reporting integration.

Requirements

• Proven experience as a Social Media Analyst , Data Analyst, or similar role with a focus on social media.
• Strong analytical skills with proficiency in social media analytics tools (e.g., Google Analytics, Sprout Social, Brandwatch).
• Excellent data visualization and reporting skills, with the ability to present complex data clearly.
• Proficiency in spreadsheet software (e.g., Excel, Google Sheets) and data analysis techniques.
• Understanding of social media platforms, marketing trends, and digital advertising principles.
• Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field is preferred.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional development and data analytics training.
• A role with significant impact on digital strategy and decision-making in Benoni .
• Collaborative and data-driven company culture.