Digital Marketing Analyst

Placements24; Mbombela (Nelspruit); On-site; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Job summary

Placements24 in Nelspruit invites a data-driven Digital Marketing Analyst to join our team. You will measure campaign effectiveness across website analytics, social media, PPC and email, turning data into actionable insights to optimize digital strategies.

You will build dashboards, track KPIs, and collaborate with marketing to improve performance through A/B testing and deep data analysis. The role is on-site in Nelspruit and offers opportunities for professional development.

Qualifications

• Proven experience as a Digital Marketing Analyst or similar data analysis role.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong understanding of digital marketing channels and their performance metrics.
• Excellent data visualization and reporting skills, with the ability to communicate complex data clearly.

Responsibilities

• Track, analyze, and report on key digital marketing metrics across all channels (website traffic, conversion rates, engagement, ROI).
• Develop dashboards and reports to visualize campaign performance and present findings to stakeholders.
• Conduct in-depth analysis of website user behavior, customer journeys, and campaign effectiveness.
• Utilize A/B testing and other experimental methods to optimize marketing campaigns and website performance.
• Identify key trends, opportunities, and challenges within the digital marketing landscape, providing strategic recommendations.
• Collaborate with marketing teams to set up tracking, define KPIs, and ensure data accuracy.

Skills

Web analytics

Data analysis

Communication of insights

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

SQL

Job description

Our client is seeking a data-driven and analytical Digital Marketing Analyst to join their team in Nelspruit . This role is crucial for measuring the effectiveness of marketing campaigns, identifying trends, and providing actionable insights to optimize digital strategies. You will work closely with the marketing team to track performance across various channels, including website analytics, social media, PPC, and email marketing. The ideal candidate possesses strong quantitative skills, expertise in analytics tools, and a passion for transforming data into strategic recommendations. This is an excellent opportunity for an analyst to make a significant impact on marketing performance in a growing company.

Key Responsibilities

• Track, analyze, and report on key digital marketing metrics across all channels (website traffic, conversion rates, engagement, ROI).
• Develop dashboards and reports to visualize campaign performance and present findings to stakeholders.
• Conduct in-depth analysis of website user behavior, customer journeys, and campaign effectiveness.
• Utilize A/B testing and other experimental methods to optimize marketing campaigns and website performance.
• Identify key trends, opportunities, and challenges within the digital marketing landscape, providing strategic recommendations.
• Collaborate with marketing teams to set up tracking, define KPIs, and ensure data accuracy.

Requirements

• Proven experience as a Digital Marketing Analyst or similar data analysis role.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong understanding of digital marketing channels and their performance metrics.
• Excellent data visualization and reporting skills, with the ability to communicate complex data clearly.
• Experience with SQL, Excel, and data visualization tools (e.g., Tableau, Power BI) is highly desirable.

Benefits

• Competitive annual salary and performance incentives.
• On-site position located in Nelspruit .
• Comprehensive health insurance and retirement plan.
• Opportunities for continuous learning and professional development in data analytics.
• A collaborative environment where data insights drive strategic decisions.