Marketing Automation Specialist

Placements24; Kempton Park; À distance; ZAR 420 000 - 620 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Remote-friendly work environment

Medical aid and retirement planning

Professional development opportunities

Résumé du poste

Placements24 is seeking a talented Marketing Automation Specialist to join our remote marketing team. Lead the design and execution of automated workflows to boost engagement and lead generation.

You will manage campaigns, nurture programs, and segmentation across platforms like HubSpot, Marketo, or Pardot, ensuring data-driven decisions and strong collaboration with content and CRM teams.

Qualifications

• Bachelor's degree in Marketing, Digital Communications, or related field.
• 3+ years of experience in marketing automation, campaign management, and email marketing.
• Hands-on experience with at least one major marketing automation platform (HubSpot, Marketo, Pardot, ActiveCampaign).
• Strong understanding of lead scoring, lead nurturing, and customer journey mapping.
• Proficiency in data analysis and reporting using Google Analytics.
• HTML/CSS for email template customization.
• Familiarity with CRM systems (Salesforce) and integrations with marketing tools.
• Strong project management skills and ability to manage multiple campaigns simultaneously.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a remote setting.

Responsabilités

• Design, implement, and manage marketing automation campaigns and workflows using platforms like HubSpot, Marketo, or Pardot.
• Develop lead nurturing programs, email marketing campaigns, and automated customer journeys.
• Segment customer databases and build targeted lists for various marketing initiatives.
• Monitor and analyze performance of marketing automation campaigns and report on key metrics (open rates, CTR, conversions, ROI).
• Collaborate with content team to align messaging with automated campaigns.
• Integrate marketing automation platforms with CRM and other systems for seamless data flow.
• Conduct A/B testing to optimize campaign performance.
• Maintain data hygiene and ensure compliance with data privacy regulations (e.g., POPIA).
• Provide training and support to marketing colleagues on best practices.
• Stay updated on trends and technologies in marketing automation.

Connaissances

Marketing automation

Campaign management

Email marketing

Lead scoring

Lead nurturing

Customer journey mapping

Data analysis

Google Analytics

HTML/CSS

CRM integration

Remote collaboration

Formation

Bachelor's degree in Marketing or related field

Outils

HubSpot

Marketo

Pardot

ActiveCampaign

Google Analytics

Description du poste

About the Role

Our client is looking for a talented and driven Marketing Automation Specialist to join their fully remote marketing department. This is an exciting opportunity to shape and execute automated marketing workflows that enhance customer engagement and drive lead generation. As a key member of the team, you will be instrumental in leveraging marketing technology to deliver personalized experiences at scale. This role requires a deep understanding of marketing automation platforms, data segmentation, and campaign analytics. If you are passionate about optimizing marketing funnels and thrive in a collaborative, remote-first setting, this position is for you. You will have the opportunity to work with a dynamic team and contribute to the success of our diverse client base.

Key Responsibilities

• Design, implement, and manage marketing automation campaigns and workflows using platforms like HubSpot, Marketo, or Pardot.
• Develop lead nurturing programs, email marketing campaigns, and automated customer journeys.
• Segment customer databases and build targeted lists for various marketing initiatives.
• Monitor and analyze the performance of marketing automation campaigns, reporting on key metrics such as open rates, click-through rates, conversion rates, and ROI.
• Collaborate with the content team to ensure alignment between automated messaging and relevant, engaging content.
• Integrate marketing automation platforms with other systems, such as CRM, to ensure seamless data flow.
• Conduct A/B testing on various elements of automated campaigns to optimize performance.
• Maintain data hygiene and ensure compliance with data privacy regulations (e.g., POPIA).
• Provide training and support to other marketing team members on best practices for marketing automation.
• Stay updated on the latest trends and technologies in marketing automation and digital marketing.

Requirements

• Bachelor's degree in Marketing, Digital Communications, or a related field.
• Proven experience (3+ years) in marketing automation, campaign management, and email marketing.
• Hands-on experience with at least one major marketing automation platform (e.g., HubSpot, Marketo, Pardot, ActiveCampaign).
• Strong understanding of lead scoring, lead nurturing, and customer journey mapping.
• Proficiency in data analysis and reporting using tools like Google Analytics.
• Excellent understanding of HTML/CSS for email template customization.
• Familiarity with CRM systems (e.g., Salesforce) and their integration with marketing automation tools.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a remote setting.

Benefits

• Our client offers a competitive salary, commensurate with your experience and skills.
• This fully remote position provides excellent work-life balance and the flexibility to work from anywhere.
• Employees are eligible for a comprehensive benefits package, including medical aid and retirement planning support.
• We invest in our employees' growth through continuous learning opportunities and professional development programs.