Marketing and Automation Specialist

Communicate Finance; Wes-Kaap; In loco; ZAR 420.000 - 650.000; Tempo pieno

Vantaggi offerti da questo lavoro

HubSpot certification

SFMC certification

Marketo or Pardot certification

Email marketing experience

HTML email template development

Descrizione del lavoro

Communicate Finance is seeking a Marketing Automation Specialist to design customer journeys, manage campaigns and optimize CRM integrations. You will segment audiences, personalize communications and monitor ROI across channels.

The role requires 3–5 years in Marketing Automation or related fields, a relevant bachelor's degree, and hands-on experience with HubSpot, Marketo, Pardot, Active Campaign or SFMC. Strong analytics and collaboration are essential.

Competenze

• Bachelor’s degree in marketing or a related discipline.
• 3–5 years in Marketing Automation, CRM Marketing or digital marketing.
• Hands-on with platforms such as HubSpot, Marketo, Pardot, Salesforce Marketing Cloud.

Mansioni

• Design customer journeys and lifecycle marketing initiatives.
• Segment audiences and personalize communications.
• Manage marketing automation platforms and CRM integrations.
• Monitor campaigns and provide ROI insights.
• Collaborate across marketing, sales and analytics teams.
• Ensure data quality, compliance and best practices.

Conoscenze

Marketing automation

CRM marketing

Lead nurturing

Campaign management

Data analysis

Project management

Communication

Stakeholder engagement

Formazione

Bachelor’s degree in marketing or related discipline

Strumenti

HubSpot

Marketo

Pardot

Salesforce Marketing Cloud

Active Campaign

Braze

Descrizione del lavoro

Experience

• Designing customer journeys, lead nurturing programs and lifecycle marketing initiatives
• Segmenting audiences and personalizing communications to improve engagement and conversions
• Managing and maintaining marketing automation platforms and CRM integrations
• Monitoring campaign performance and providing insights to improve ROI
• Collaborating with marketing, sales and analytics teams to align automation strategies with business objectives
• Ensuring data quality, compliance and best practices across marketing systems

What We're Looking For

• Minimum 3-5 years' experience in Marketing Automation, CRM Marketing, Digital Marketing or a related field
• Bachelor’s degree in marketing, Business, Communications, Digital Marketing, Information Systems or a related discipline
• Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Pardot, Active Campaign, Braze or Salesforce Marketing Cloud
• Strong understanding of customer lifecycle marketing, lead nurturing and campaign management
• Experience with CRM platforms and marketing technology ecosystems
• Strong analytical skills with the ability to interpret campaign data and performance metrics
• Excellent project management, communication and stakeholder engagement skills

Bonus Points For

• HubSpot, Salesforce Marketing Cloud, Marketo or Pardot certifications
• Experience with email marketing, SMS marketing and customer engagement platforms
• Knowledge of HTML, CSS and email template development
• Experience with A/B testing, conversion rate optimisation (CRO) and customer journey mapping
• Familiarity with Power BI, Google Analytics, Looker Studio or other reporting tools