Remote Email Growth & Automation Specialist

Placements24; South Africa; Remote; ZAR 420,000 - 650,000; Full time

Benefits offered by this job

Remote-friendly

Health insurance

Flexible schedule

Professional development

Paid time off

Access to tools

Job summary

Placements24 seeks an Email Marketing Automation Specialist to join a fully remote marketing team. You will design, implement, and optimize automated email campaigns to nurture leads, engage customers, and drive conversions across segments.

You will leverage marketing automation platforms to build customer journeys, personalize communications at scale, and stay ahead of evolving email trends. This role offers a remote-first environment with strong growth opportunities.

Qualifications

• Bachelor's degree or higher in Marketing, Communications, CS, or related field.
• 3+ years of experience in email marketing with automation focus.
• Proven experience designing and implementing complex automated email workflows.
• Proficiency with at least one major marketing automation platform (HubSpot/Marketo/Pardot/ActiveCampaign).
• Strong understanding of email deliverability, segmentation, and best practices.

Responsibilities

• Design, build, test, and deploy automated email workflows and campaigns using HubSpot, Marketo, or similar.
• Develop segmentation strategies for targeted, personalized emails.
• Create engaging email content and subject lines with brand consistency.
• Analyze metrics (open rates, CTR, conversions) and report insights.
• Conduct A/B testing to optimize performance.
• Ensure GDPR/CAN-SPAM compliance and deliverability.

Skills

Email marketing

Marketing automation

Segmentation

A/B testing

Copywriting

Data analysis

Remote work

Education

Bachelor's degree in Marketing/Communications/CS

Tools

HubSpot

Marketo

Pardot

ActiveCampaign

Job description

Email Marketing Automation Specialist (Remote)

About the Role Our client is searching for a meticulous and innovative Email Marketing Automation Specialist to join their fully remote marketing team. In this entirely remote role, you will be responsible for designing, implementing, and optimizing automated email marketing campaigns that nurture leads, engage customers, and drive conversions. You will leverage marketing automation platforms to build complex customer journeys, segment audiences, and personalize communication at scale. The ideal candidate possesses a strong technical aptitude, a deep understanding of email marketing best practices, and a passion for data-driven optimization. This is an exceptional opportunity to play a key role in our customer communication strategy and thrive in a flexible, remote-first environment. Key Responsibilities

• Design, build, test, and deploy automated email marketing workflows and campaigns using platforms like HubSpot, Marketo, or similar.
• Develop segmentation strategies to deliver targeted and personalized email communications to different audience segments.
• Create compelling email content and subject lines, ensuring brand consistency and adherence to best practices.
• Monitor campaign performance, analyze key metrics (open rates, click-through rates, conversion rates), and provide regular reports with actionable insights.
• Conduct A/B testing on various email elements (subject lines, content, CTAs, send times) to optimize performance.
• Ensure email compliance with relevant regulations (e.g., GDPR, CAN-SPAM).
• Collaborate with the marketing team to align email campaigns with broader marketing strategies and product launches.
• Troubleshoot any issues related to email delivery, platform functionality, or campaign execution.
• Stay current with email marketing trends, automation technologies, and deliverability best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• Minimum of 3 years of experience in email marketing, with a strong focus on marketing automation platforms.
• Proven experience designing and implementing complex automated email workflows.
• Proficiency with at least one major marketing automation platform (e.g., HubSpot, Marketo, Pardot, ActiveCampaign).
• Strong understanding of email marketing principles, deliverability, and segmentation techniques.
• Excellent copywriting and editing skills, with the ability to craft engaging email content.
• Analytical mindset with strong data interpretation skills.
• Experience with A/B testing and campaign optimization.
• Ability to work independently and manage multiple projects in a remote setting.
• Familiarity with HTML/CSS for email template customization is a plus.

Benefits

• Competitive salary package and potential for performance bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Generous vacation, sick leave, and holiday benefits.
• Opportunities for continuous learning and professional development in marketing automation.
• A fully remote work environment offering significant flexibility.
• Access to leading marketing automation software and resources.
• A supportive and collaborative team culture focused on growth and innovation.