Marketing Automation Specialist

Placements24; Paarl; Híbrido; ZAR 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote

Competitive salary

Health & retirement benefits

Professional development

Collaborative culture

Annual bonuses

Descripción de la vacante

Placements24 is seeking a Marketing Automation Specialist to join a progressive SaaS company remotely from South Africa. You will design, implement, and manage automated workflows and campaigns that nurture leads and engage customers with a data-driven approach.

Collaborate with marketing and sales to ensure seamless lead flow, integrate CRM systems such as Salesforce, and run A/B tests to optimize open rates, click-throughs, and ROI.

Formación

• Bachelor's degree in Marketing, CS, or related field.
• 3–5 years in marketing automation, CRM management, or digital marketing with a technical focus.
• Hands-on experience with major platforms: HubSpot, Marketo, Pardot, Eloqua.
• Strong lead scoring, nurturing, and email marketing knowledge.
• CRM proficiency and integration with marketing tools; strong analytics.
• Remote work ability and multi-project prioritization.

Responsabilidades

• Design, build, test, and maintain marketing automation workflows and campaigns.
• Manage and segment databases within the marketing automation platform.
• Track and report campaign performance metrics like open/click/ROI.
• Collaborate with content and demand gen teams to develop assets for campaigns.
• Integrate marketing automation with CRM systems and other tools.
• Develop A/B tests for emails and landing pages to optimize conversions.

Conocimientos

Marketing automation

CRM integration

Data analysis

Lead scoring

Lead nurturing

Email marketing

Educación

Bachelor's degree in Marketing, Computer Science, or related field

Herramientas

HubSpot

Marketo

Pardot

Eloqua

Salesforce

Descripción del empleo

About the Role

Our client, a progressive SaaS company, is looking for a skilled Marketing Automation Specialist to join their team remotely. This role is crucial for designing, implementing, and managing automated marketing workflows and campaigns that nurture leads and drive customer engagement. The ideal candidate will have a deep understanding of marketing automation platforms, CRM integration, and data analysis to optimize campaign performance. You will work closely with the marketing and sales teams to ensure seamless lead flow and personalized customer journeys. This is an excellent opportunity for a technical marketer to contribute to a rapidly scaling business from anywhere in South Africa, with a strong connection to their operations near Paarl, Western Cape.

Key Responsibilities

• Design, build, test, and maintain marketing automation workflows and campaigns (e.g., lead nurturing, drip campaigns, automated responses).
• Manage and segment customer databases within the marketing automation platform.
• Ensure accurate tracking and reporting of campaign performance, including open rates, click-through rates, conversion rates, and ROI.
• Collaborate with content and demand generation teams to develop assets for automated campaigns.
• Integrate marketing automation platform with other marketing and sales tools, including CRM systems.
• Troubleshoot and resolve issues related to marketing automation workflows and data.
• Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
• Develop A/B tests for emails, landing pages, and workflows to optimize engagement and conversions.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field.
• Minimum of 3-5 years of experience in marketing automation, CRM management, or digital marketing with a technical focus.
• Hands-on experience with major marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
• Strong understanding of lead scoring, lead nurturing, and email marketing best practices.
• Proficiency in CRM systems (e.g., Salesforce) and their integration with marketing automation tools.
• Excellent analytical skills and experience with marketing analytics tools.
• Ability to manage multiple projects and prioritize tasks effectively in a remote setting.
• Strong problem-solving skills and attention to detail.
• Experience related to the Paarl, Western Cape region is beneficial, though the role is remote.

Benefits

• Fully remote position offering flexibility.
• Competitive salary commensurate with experience.
• Comprehensive health insurance and retirement benefits.
• Opportunities for professional certification and development.
• Collaborative and innovative work culture.
• Annual performance bonuses.