Marketing Automation Specialist

Placements24; East London; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Equity options

Health benefits

Remote-friendly environment

Continuous learning

Job summary

Placements24 is seeking a Marketing Automation Specialist in East London, SA, with a remote-first approach to improve customer journeys and lead nurturing. You will design workflows, run email campaigns, and optimize campaigns across platforms like HubSpot or Marketo, collaborating with demand gen teams.

The role requires 3+ years of hands-on automation experience, CRM integration knowledge, and strong analytical skills to drive engagement and pipeline growth.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 3+ years with marketing automation platforms (HubSpot, Marketo, Pardot, Eloqua).
• Proven ability to design and optimize automated campaigns and workflows.
• Strong lead nurturing, scoring, segmentation and email marketing knowledge.
• Experience using CRM systems (e.g., Salesforce) integrated with automation tools.
• Analytical thinker with ability to derive actionable insights.

Responsibilities

• Design, build and manage marketing automation workflows and emails.
• Segment databases for personalized campaigns and targeting.
• Develop lead scoring models to prioritize high-quality leads.
• Monitor campaign performance, ROI and engagement metrics.
• Collaborate with content and demand gen teams on assets.
• Maintain and optimize automation platforms (HubSpot, Marketo...).
• Generate regular performance reports with insights.
• Ensure compliance with data privacy regulations like POPIA.
• Stay updated on automation best practices.
• Troubleshoot automation issues and optimize campaigns.

Skills

Lead nurturing

Lead scoring

Segmentation

Email marketing

Analytics

Project management

Communication

Remote work management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

HubSpot

Marketo

Pardot

Eloqua

Salesforce

Job description

About the Role

Our client, a forward-thinking SaaS company based in the bustling city of East London , is searching for a skilled Marketing Automation Specialist to optimize their customer journey and lead nurturing efforts. This role is critical in leveraging marketing automation platforms to streamline processes, personalize communications, and drive measurable results. The ideal candidate will have a deep understanding of marketing automation best practices, lead scoring, segmentation, campaign execution, and performance analysis. You will play a key role in enhancing customer engagement and supporting the sales pipeline. This is an excellent opportunity for a tech-savvy marketer to make a significant impact in a remote-first environment within the Eastern Cape .

Key Responsibilities

• Design, build, and manage marketing automation workflows, email campaigns, and landing pages to support various marketing objectives.
• Segment customer databases to enable personalized communication and targeted campaigns.
• Develop and implement lead scoring models to identify and prioritize high-quality leads for the sales team.
• Monitor and analyze the performance of marketing automation campaigns, including email engagement, lead conversion rates, and ROI.
• Collaborate with content and demand generation teams to ensure alignment of messaging and campaign assets.
• Maintain and optimize the marketing automation platform (e.g., HubSpot, Marketo, Pardot), ensuring data integrity and system efficiency.
• Troubleshoot and resolve issues related to marketing automation workflows and campaign execution.
• Stay up-to-date with the latest trends and best practices in marketing automation and lead nurturing.
• Generate regular reports on campaign performance and provide actionable insights for continuous improvement.
• Ensure compliance with data privacy regulations (e.g., POPIA) in all marketing automation activities.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
• Proven experience in designing, implementing, and optimizing automated marketing workflows and campaigns.
• Strong understanding of lead nurturing, lead scoring, segmentation, and email marketing best practices.
• Proficiency in using CRM systems (e.g., Salesforce) and integrating them with marketing automation platforms.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Strong project management skills and attention to detail.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Familiarity with A/B testing and conversion rate optimization techniques is a plus for this role in East London .

Benefits

• Our client offers a competitive salary, performance bonuses, and equity options.
• Employees receive comprehensive health benefits, including medical, dental, and vision insurance.
• We provide opportunities for continuous learning through access to online courses, industry certifications, and virtual conferences.
• Enjoy a highly flexible and autonomous remote work environment.
• Join a dynamic and collaborative team that values innovation and impact.
• This position is Yes (fully remote) and suitable for candidates looking for flexibility in the Eastern Cape region and beyond.