Marketing Automation Specialist - Lead Nurturing

Placements24; Paarl; Remote; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Fully remote work

Flexible schedule

Job summary

Placements24 is seeking a Marketing Automation Specialist to design, implement, and manage advanced lead nurturing programs. The role focuses on optimizing the customer journey and delivering qualified leads to the sales team through marketing automation.

You will work with platforms like HubSpot, Marketo, or Pardot, manage data hygiene, and collaborate with sales to improve handoffs. This is a fully remote position supporting our flexible, data-driven culture.

Qualifications

• Experience designing and managing marketing automation campaigns.
• Proven ability to map and optimize customer journeys.
• Strong analytical skills for campaign performance insights.

Responsibilities

• Design, build, and manage automated marketing workflows and campaigns.
• Develop lead scoring and nurturing strategies to qualify prospects.
• Create and manage emails, landing pages, and forms in the automation system.
• Segment databases for personalized communications and track performance metrics.
• Collaborate with sales for smooth lead handoff and feedback loops.

Skills

Lead nurturing strategies

Campaign execution

Data analysis

CRM integration

Communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

About the Role

Our client, a forward-thinking B2B services firm, is seeking a highly skilled Marketing Automation Specialist to design, implement, and manage sophisticated lead nurturing programs. This role is central to optimizing the customer journey and driving qualified leads to the sales team through strategic automation. The ideal candidate will possess deep expertise in marketing automation platforms, campaign execution, data management, and performance analysis. This is a remote position, offering the flexibility to work from anywhere, aligning with our client's commitment to a flexible and productive work culture. Join a dynamic team that values innovation and data-driven decision-making in the beautiful region of Paarl, Western Cape .

Key Responsibilities

• Design, build, and execute automated marketing workflows and campaigns using a marketing automation platform (e.g., HubSpot, Marketo, Pardot).
• Develop and implement lead scoring and lead nurturing strategies to qualify and engage prospects effectively.
• Create and manage email templates, landing pages, and forms within the marketing automation system.
• Segment contact databases based on engagement, behavior, and demographic data to personalize communication.
• Monitor campaign performance, analyze key metrics (e.g., open rates, CTR, conversion rates, MQLs), and provide regular reports with actionable insights.
• Conduct A/B tests on various campaign elements (subject lines, content, timing) to optimize performance.
• Collaborate with the content marketing team to ensure alignment of automated campaigns with content strategy.
• Manage data hygiene within the marketing automation platform, ensuring data accuracy and compliance.
• Stay up-to-date with the latest trends and best practices in marketing automation and lead nurturing.
• Work closely with the sales team to ensure smooth lead handoff and feedback loops.

Requirements

• Proven experience as a Marketing Automation Specialist or similar role, with hands-on experience in a major marketing automation platform (e.g., HubSpot, Marketo, Pardot).
• Strong understanding of lead nurturing strategies, lead scoring, and customer journey mapping.
• Proficiency in creating and managing automated workflows, email campaigns, landing pages, and forms.
• Excellent analytical skills with the ability to interpret data and derive actionable insights for campaign optimization.
• Experience with CRM systems (e.g., Salesforce) and their integration with marketing automation platforms.
• Strong copywriting and editing skills for email and landing page content.
• Understanding of GDPR and other data privacy regulations.
• Excellent communication and collaboration skills.
• A Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.

Benefits

This role offers a competitive salary and the significant advantage of being a fully remote position, providing excellent work-life balance. Our client offers a supportive and collaborative virtual team environment, with opportunities for professional development and continuous learning. While the role is remote, it is associated with the vibrant region of Paarl, Western Cape . Our client is committed to employee growth and offers a challenging yet rewarding career path.