Marketing Automation Specialist

Placements24; Soweto; Hybrid; ZAR 420,000 - 700,000; Full time

Benefits offered by this job

Hybrid work

Medical aid

Retirement contributions

Professional development

Collaborative team environment

Job summary

Placements24 is seeking a detail-oriented Marketing Automation Specialist to join a dynamic marketing team in Soweto, Gauteng. You will design, implement, and manage automation workflows that nurture leads, engage customers, and drive revenue growth.

Ideal candidates will have hands-on experience with platforms like HubSpot, Marketo, Pardot, or Eloqua, along with CRM integration (Salesforce). A strong focus on data quality, analytics, and optimization will be essential for success.

Qualifications

• Proven experience as a Marketing Automation Specialist or similar role.
• Hands-on with leading platforms (HubSpot, Marketo, Pardot, Eloqua).
• Experience with CRM integration and data hygiene.

Responsibilities

• Design, build, and maintain scalable marketing automation workflows and campaigns.
• Develop lead nurturing programs to move prospects through the sales funnel.
• Manage email marketing campaigns with segmentation and A/B testing.
• Integrate marketing automation platforms with CRM (Salesforce) and ensure data quality.
• Analyze campaigns and identify optimization opportunities.
• Collaborate with marketing and sales to align automation strategies with business goals.
• Train and support teammates on best practices in marketing automation.

Skills

Marketing automation

Lead nurturing

CRM integration

Email marketing

Analytics

Communication

Team collaboration

Education

Bachelor's degree in Marketing / CS or related

Tools

HubSpot

Marketo

Pardot

Eloqua

Salesforce

Job description

About the Role

Our client is seeking a detail-oriented and technically adept Marketing Automation Specialist to join their innovative marketing team in Soweto, Gauteng . This role is crucial for designing, implementing, and managing marketing automation strategies and workflows to nurture leads, engage customers, and drive revenue growth. The ideal candidate will have a deep understanding of marketing automation platforms (e.g., HubSpot, Marketo, Pardot), lead nurturing processes, and campaign optimization. You will be responsible for translating marketing objectives into automated processes that deliver personalized customer experiences at scale. This is an exciting opportunity to leverage technology to enhance marketing effectiveness within a supportive and growth-focused company. You will play a key role in optimizing customer journeys and improving marketing ROI in the Soweto market.

Key Responsibilities

• Design, build, and maintain scalable marketing automation workflows and campaigns.
• Develop and implement lead nurturing programs to move prospects through the sales funnel.
• Manage email marketing campaigns, including segmentation, personalization, and A/B testing within the automation platform.
• Integrate marketing automation platforms with other systems, such as CRM (e.g., Salesforce).
• Monitor and analyze campaign performance, identifying areas for optimization and improvement.
• Ensure data accuracy and hygiene within the marketing automation platform.
• Create and manage landing pages and forms for lead generation within the platform.
• Collaborate with the marketing and sales teams to align automation strategies with overall business goals.
• Stay up-to-date with the latest marketing automation features, trends, and best practices.
• Train and support other team members on marketing automation best practices.

Requirements

• Proven experience as a Marketing Automation Specialist or similar role.
• Hands-on experience with leading marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
• Strong understanding of lead scoring, lead nurturing, and campaign automation principles.
• Experience with CRM systems (e.g., Salesforce) and integrating them with marketing automation tools.
• Proficiency in email marketing best practices, segmentation, and A/B testing.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong technical aptitude and problem-solving abilities.
• Excellent written and verbal communication skills.
• Ability to work effectively both independently and collaboratively in a team setting in Soweto, Gauteng .
• Bachelor's degree in Marketing, Computer Science, Business, or a related field is preferred.

Benefits

Our client offers a competitive salary, a comprehensive benefits package including medical aid and retirement contributions, and opportunities for professional development and certifications in marketing automation technologies. Employees benefit from a collaborative team environment and the flexibility of a hybrid work model, fostering a healthy work-life balance. This role, based in Soweto, Gauteng , offers a chance to work with cutting-edge technology and directly impact revenue growth. Join a company that values innovation, efficiency, and the professional development of its employees.